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Palgrave Advances in Luxury

Sustainable Luxury Brands

Evidence from Research and Implications for Managers

Authors: Amatulli, C., De Angelis, M., Costabile, M., Guido, G.

  • Compares and contrasts sustainability within the mass market to the luxury sector
  • Presents insights into current and upcoming topics in luxury research
  • Contends that the luxury market and sustainability are compatabile 
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Buy this book

eBook £73.50
price for United Kingdom (gross)
  • ISBN 978-1-137-60159-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £92.00
price for United Kingdom (gross)
  • ISBN 978-1-137-60158-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. 

About the authors

Cesare Amatulli is Assistant Professor of Marketing at the University of Bari, Italy. He has been a Visiting Professor at LUISS University, Italy, and Visiting Researcher at the Ross School of Business, University of Michigan, US, and at University of Hertfordshire, UK. He has published articles in major international referred journals, such as Journal of Business Research and Psychology & Marketing.

Matteo De Angelis is Associate Professor of Marketing at LUISS University, Italy, and has been a Visiting Scholar at Kellogg School of Management, US and a Visiting Professor at the University of Wisconsin, US. His articles have been published in journals such as Journal of Marketing Research, Psychological Science and Journal of the Academy of Marketing Science.

Michele Costabile is Professor of Management and Marketing at LUISS University, Italy. He has been a visiting scholar at Northwestern University, Kellogg Graduate School of Management, US, and research assistant at Harvard University, US. He has also been an advisor for many mid-sized Italian companies and big global corporations.

Gianluigi Guido is Professor of Marketing at University of Salento at Lecce, Italy. He has been a Professor of Marketing in many Italian universities and visiting researcher at the University of Florida at Gainesville and at Stanford University. He has published fourteen books and almost 200 articles in major scholarly journals.

Reviews

“This book fills [a] gap by providing very useful insights for both business scholars and company managers interested in the compatibility of luxury and sustainability.  The authors have addressed the complex issue of sustainable luxury, considering luxury brands, consumers, different sectors, as well as the strong link between sustainable luxury and “Made-in” values. The authors have combined case evidences with recent findings in the scientific literature to come up with an actionable model. I recommend this book as a useful reading for all who are interested in the development of luxury goods in an era of sustainability.” (Philip Kotler, S.C.Johnson Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management, US)

Table of contents (7 chapters)

  • Introduction: Sustainability in Luxury Branding

    Amatulli, Cesare (et al.)

    Pages 1-5

  • Inside Luxury: Main Features, Evolving Trends, and Marketing Paradoxes

    Amatulli, Cesare (et al.)

    Pages 7-34

  • Luxury, Sustainability, and “Made In”

    Amatulli, Cesare (et al.)

    Pages 35-96

  • Luxury Consumption and Sustainability

    Amatulli, Cesare (et al.)

    Pages 97-137

  • Sustainability Across Industries

    Amatulli, Cesare (et al.)

    Pages 139-188

Buy this book

eBook £73.50
price for United Kingdom (gross)
  • ISBN 978-1-137-60159-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £92.00
price for United Kingdom (gross)
  • ISBN 978-1-137-60158-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Sustainable Luxury Brands
Book Subtitle
Evidence from Research and Implications for Managers
Authors
Series Title
Palgrave Advances in Luxury
Copyright
2017
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-60159-9
DOI
10.1057/978-1-137-60159-9
Hardcover ISBN
978-1-137-60158-2
Edition Number
1
Number of Pages
XV, 244
Number of Illustrations and Tables
4 b/w illustrations
Topics