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Palgrave Advances in Luxury

New Luxury Management

Creating and Managing Sustainable Value Across the Organization

Editors: Rigaud-Lacresse, Emmanuelle, Pini, Fabrizio Maria (Eds.)

  • Moving from conceptualisation to distribution of luxury products and services, the book provides an integrated approach to the full value chain
  • Provides a comprehensive approach to the management and evaluation of luxury intangible assets
  • Includes case studies and real life examples of leading global and emerging luxury companies
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Buy this book

eBook £73.50
price for United Kingdom (gross)
  • ISBN 978-3-319-41727-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £92.00
price for United Kingdom (gross)
  • ISBN 978-3-319-41726-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

About the authors

Emmanuelle Rigaud-Lacresse is the co-Director of the International Master in Luxury Management at Neoma Business School, France, and an Associate researcher at i3-CRG École polytechnique, Université Paris-Saclay. Emmanuelle had previously worked for international luxury companies (such as Yves Saint Laurent, LVMH Group) - for over 15 years. Her research focuses on brand strategy and luxury brand management.

Fabrizio Maria Pini is the co-Director of the International Master in Luxury Management and adjunct professor at Mip-Politecnico di Milano, Italy, and collaborates with the Training and Development Center, Bovisa University, Milan. Fabrizio has taught in various universities in Italy and abroad and has worked as a consultant for many multinational companies. His research focus on brand management and digital marketing.

Reviews

“The luxury sector has undergone a genuine transformation in recent years, forcing business leaders to learn new codes to satisfy their increasingly demanding customers. This book is a seminal account of the problem. Its global view presents the major challenges of the industry, but above all it explains to its readers the whole of the value creation process.” (Hervé Fort, Managing Director, Domaine Les Crayère Hotel, France)

“This book offers a comprehensive, analytical, rich and very clear picture of the luxury industry. Thanks to numerous examples and testimonies it covers all the aspects of doing business in our Industry.” (Didier Bonnin, CEO of Roveda, Chanel Group)

Table of contents (15 chapters)

  • Luxury as a Construct: An Evolutionary Perspective

    Brun, Alessandro

    Pages 1-17

  • Luxury Dynamics

    Rigaud-Lacresse, Emmanuelle

    Pages 21-32

  • Global Organizational Leadership for Luxury Companies

    Jensen, Karina R.

    Pages 33-45

  • Financial Reporting and Communication in the Luxury Industry

    Hervé, Laurent

    Pages 47-65

  • A Narrative Approach to Luxury Brands

    Pini, Fabrizio Maria

    Pages 69-83

Buy this book

eBook £73.50
price for United Kingdom (gross)
  • ISBN 978-3-319-41727-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £92.00
price for United Kingdom (gross)
  • ISBN 978-3-319-41726-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
New Luxury Management
Book Subtitle
Creating and Managing Sustainable Value Across the Organization
Editors
  • Emmanuelle Rigaud-Lacresse
  • Fabrizio Maria Pini
Series Title
Palgrave Advances in Luxury
Copyright
2017
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and the Author(s)
eBook ISBN
978-3-319-41727-1
DOI
10.1007/978-3-319-41727-1
Hardcover ISBN
978-3-319-41726-4
Edition Number
1
Number of Pages
XXII, 311
Number of Illustrations and Tables
24 b/w illustrations, 3 illustrations in colour
Topics