Happy 20+18! Get 38% off your next print or eBook purchase today! Shop selection now >>

Palgrave Advances in Luxury

Interpretations of Luxury

Exploring the Consumer Perspective

Authors: Turunen, Linda Lisa Maria

  • Approaches the understanding of luxury by making sense of the concept against the context and time
  • Introduces the concept of luxuriousness and discusses this from product, brand and service perspective
  • Explores the constructs of perceived authenticity and uniqueness and how they contribute to the experience of a brand luxury
see more benefits

Buy this book

eBook £73.50
price for United Kingdom (gross)
  • ISBN 978-3-319-60870-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £92.00
price for United Kingdom (gross)
  • ISBN 978-3-319-60869-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

About the authors

Linda Lisa Maria Turunen is a postdoctoral researcher in the Faculty of Business Studies at the University of Vaasa, Finland. She has consultancy experience and a strong passion for exploration and research in the fields of luxury brands and perceived luxuriousness, secondhand luxury markets and upcycling. Linda has actively participated in numerous academic discussions at conferences and through various published articles.

Table of contents (10 chapters)

  • Introduction

    Turunen, Linda Lisa Maria

    Pages 3-12

  • Concept of Luxury Through the Lens of History

    Turunen, Linda Lisa Maria

    Pages 13-29

  • Evolution of Global Luxury Brands

    Turunen, Linda Lisa Maria

    Pages 31-59

  • Luxury Consumption and Consumption of Luxury Goods

    Turunen, Linda Lisa Maria

    Pages 61-81

  • Defining Luxuriousness

    Turunen, Linda Lisa Maria

    Pages 85-103

Buy this book

eBook £73.50
price for United Kingdom (gross)
  • ISBN 978-3-319-60870-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover £92.00
price for United Kingdom (gross)
  • ISBN 978-3-319-60869-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Bibliographic Information

Bibliographic Information
Book Title
Interpretations of Luxury
Book Subtitle
Exploring the Consumer Perspective
Authors
Series Title
Palgrave Advances in Luxury
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-60870-9
DOI
10.1007/978-3-319-60870-9
Hardcover ISBN
978-3-319-60869-3
Edition Number
1
Number of Pages
XIII, 191
Number of Illustrations and Tables
4 b/w illustrations, 1 illustrations in colour
Topics