Tim Oliver Brexendorf, WHU – Otto Beisheim School of Management, Henkel Center for Consumer Goods, Germany
Joachim Kernstock, Competence Centre for Brand Management, St. Gallen, Switzerland
Shaun M. Powell, Faculty of Business, University of Wollongong, Australia

Senior Consulting Editors

John M.T. Balmer (Chairman), Professor of Corporate Marketing, Brunel Business School (London) and Quondam Professor of Corporate Brand/Identity Management, Bradford University School of Management, UK
Stephen A. Greyser (Deputy Chairman), Richard P. Chapman Professor of Business Administration, Emeritus, Harvard Business School, USA
Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, USA
Susan Fournier, Professor of Marketing and Dean's Research Fellow, Boston University, USA
Klaus-Peter Wiedmann, Professor of Marketing and Management and Director of the Institute of Marketing and Management, Leibniz University Hannover, Germany


Editorial Board

David A. Aaker, Vice Chairman, Prophet and Professor Emeritus, Haas School of Business, University of California, Berkeley, USA
Russell Abratt, Professor of Marketing, Huizenga Business School, Nova Southeastern University, USA
Jos Bartels, Tilburg University, Department of Communication and Information Sciences, the Netherlands
Suzanne C. Beckmann, Professor, Department of Marketing, Copenhagen Business School, Denmark
Christoph Burmann, Head of the Chair for Innovative Brand Management, Faculty for Business Economics, University of Bremen, Germany
Linda Caller, Managing Director, Thought Agents Ltd, UK
Rita Clifton, Chairman, Interbrand, UK
Gary Cunningham, Vice President, External Relations - Western Europe, Procter & Gamble and Vice President, ISBA
Leslie de Chernatony, Aston Business School, UK
Mark Davies, Teesside University Business School, Middlesbrough, UK
Keith Dinnie, Senior Lecturer International Marketing, NHTV Breda University of Applied Sciences, The Netherlands
Wim J.L. Elving, Assistant Professor in Corporate Communications, University of Amsterdam, The Amsterdam School of Communications Research, The Netherlands
Peter H. Farquhar, Founder, Fox Strategy LLC, USA
Marc Fetscherin, Professor of International Business & Marketing, Department of Business, Rollins College, USA
David Haigh, Chief Executive, Brand Finance, UK
Jonathan Hall, Managing Director, Cheskin Added Value, USA
Oriol Iglesias, Associate Professor, Department of Marketing Management, ESADE - Universitat Ramon Llull, Spain
Nicholas Ind, Associate Professor, Oslo School of Management, Norway
Robert Jones, Head of New Thinking, Wolff Olins, London and Visiting Professor, University of East Anglia, UK
Bernadette Kamleitner, Head of the Institute for Marketing and Consumer Research, WU Vienna, Austria
Jean-Noël Kapferer, Professor of Marketing, HEC Paris, France
Nick Kendall, Group Strategy Director, Bartle Bogle Hegarty Ltd, UK
Charles Kessler, Marketing Director, Kesslers International Ltd, UK
Shirley Leitch, Dean, College of Business and Economics, Australian National University, Australia
Marsha Lindsay, CEO, Lindsay, Stone & Briggs, USA
Bill Merrilees, Professor, Department of Marketing, Griffith University, Australia
Alan S. Mitchell, Business Writer, UK
Sue Mizera, Managing Director, Young & Rubicam Business Consultants, Switzerland
Gary Moss, Head of Intellectual Property, McDermott Will & Emery, UK
Klement Podnar, Vice Dean for Public Relations and Development, Faculty of Social Sciences, University of Ljubljana, Slovenia
Stuart Roper, Professor of Marketing and Associate Dean (Research), Huddersfield Business School, University of Huddersfield
Randall S. Rozin, Global Director, Brand Management and Marketing Communications, Dow Corning Corporation, USA
Ian Ryder, Chairman, DCD Group Ltd
Marko Sarstedt, Professor of Marketing, Institute for Market-based Management, Ludwig-Maximilians-University Munich, Germany
Bernd Schmitt, Faculty Director, Center on Global Brand Leadership, Columbia Business School, USA
Sankar Sen, Professor of Marketing, Department of Marketing & International Business, Zicklin School of Business, Baruch College, CUNY, USA
Peter Shaw, Managing Director, Brand Catalyst Ltd, UK
Rajendra Srivastava, Professor of Marketing, Provost and Deputy President (Academic Affairs), Singapore Management University, Singapore
Helen Stuart, Senior Lecturer, Faculty of Business, Australian Catholic University, Australia
Mark Uncles, Deputy Dean Education & Professor of Marketing, UNSW Business School, The University of New South Wales, Australia
Mats Urde, Associate Professor, Lund University, Sweden
Cleopatra Veloutsou, Senior Lecturer in Marketing, Business School, University of Glasgow, UK
Alan Wilson, Professor of Marketing, Department of Marketing, University of Strathclyde Business School, UK
Arch G. Woodside, Professor of Marketing, Boston College, USA

Lia Zarantonello, Professor of Marketing, Business School, University of Roehampton, UK

Editors Emeritus

Temi Abimbola, African Development Bank
TC Melewar, Middlesex University, UK