The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:

  • models and theories effectively used in brand management research and practice
  • how the world's leading companies are managing their brands
  • the latest thinking, techniques and initiatives used by agencies and consultants
  • current case studies which explore leading organisations' practical experiences, the problems faced and the lessons learned
  • applied research from leading business schools, research institutes and universities

The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:

  • Professors and Lecturers
  • Master, MBA and PhD students
  • Brand Researchers
  • Marketing and Branding Consultants
  • Heads of Branding, Brand Directors and Managers
  • Marketing Directors
  • Business Development Managers
  • Heads of Corporate Communications
  • CEOs and Managing Directors
  • Agency Directors
  • Planning Directors and Strategic Planners
  • IP Lawyers and Patent Attorneys

Topics covered include, but are not limited to:

Online or Digital BrandingBrand Metrics and/or AnalyticsLuxury BrandingBrand Ethics and/or Corporate Social ResponsibilityBrand and Finance

Brand Reputation, Identity and Image
Brand Relationship, Loyalty or LoveBranding and TechnologyBranding, Innovation and/or R&DBrand Valuation

Integrated Brand Communication
Brand ManagementBrand EquityBrand Community (Online)Product Branding
Service BrandingBusiness-to-Business BrandingRetail BrandingPrivate Label Branding
Brand Heritage and History

Qualitative and Quantitative Brand Research
Brand Architecture and PortfoliosBrand Alliances and MergersCorporate Brand ManagementBrand Experience
Brand CrisesBrand CounterfeitsBrand and LawBrand Extension and Brand Growth
Brand Credibility and Trust
Open Brand ManagementBrand Elements (Logo, Naming, Packaging, etc.)Branding for Profit and Non-Profit OrganisationsBrand Co-creation
Brand Research Methods