Volume 25, Issue 1, January 2018

Brands that do Good

Original Article

Brands that do good: insight into social brand equity

Claire Naidoo, Russell Abratt

Original Article

Asian city brand meaning: a Hong Kong perspective

Bill Merrilees, Dale Miller, Gloria L. Ge, Charles Chin Chiu Tam

Original Article

Brand associations: the value of ability versus social responsibility depends on consumer goals

Zachary S. Johnson, Yun Jung Lee, Minoo Talebi Ashoori

Original Article

The Core Value Compass: visually evaluating the goodness of brands that do good

Vignesh Yoganathan, Fraser McLeay, Victoria-Sophie Osburg, David Hart