Volume 24, Issue 5, October 2017

Original Article

New brand logo design: customers’ preference for brand name and icon

Sabrina Bresciani, Paolo Ponte

Original Article

The influence of rituals on luxury product consumption: implications for brands

Kirsten Cowan, Nathalie Spielmann

Original Article

Measuring corporate personality: A critical review and new insights

Oleg Gorbaniuk, Wiktor Razmus, Kasia Firlej, Agnieszka Lebiedowicz, Maciej Leszczyński

Original Article

Antecedents and outcomes of brand experience: an empirical study

Imran Khan, Mobin Fatma