Volume 48, Issue 8, October 2017

Article

Asia’s materialists: Reconciling collectivism and materialism

Sandra Awanis, Bodo B Schlegelmilch, Charles Chi Cui

Research Note

Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model

Adamantios Diamantopoulos, Arnd Florack, Georgios Halkias, Johanna Palcu