Call for Papers: “Pricing & Revenue Management in a Global and Multi-cultural Environment”

Read the full call here

Call for Papers: Special Issue

Special issue: The Sharing Economy, Vol. 17 (2018)

Guest Editors: Dr. Amy Gregory (University of Central Florida), Dr. “Jenna” Seung Hyun Lee (East Carolina University) and Dr. Arne Strauss (The University of Warwick)

Notes for Contributors


In late 2018, a special issue on Revenue Management & Pricing in the Sharing Economy will be guest edited by Dr. Amy Gregory, Dr. Jenna Seung Hyun Lee, and Dr. Arne Strauss. We would like to invite the scientific and practicing community to submit extended abstracts of no more than 1,000 words by 31 March 2017 in order to be considered for publication. The authors of promising abstracts will be invited to submit a paper by 29 September 2017.


Primarily, fueled by developments in technology, the Sharing Economy is growing in terms of application and acceptance. The Sharing Economy allows individuals and groups to share underused physical assets as services and make money from them. The peer -to-peer platform has grown into an essential tool for sharing information and further buying/selling of products and services. Social media is used to support social interactions and user contributions to assist activities in consumption online (Hamari, Sjoklint, & Ukkonen, 2015).

Some examples of the sharing economy include:

• Hospitality and Dining: CouchSurfing, Airbnb,, HomeAway, Feastly, LeftoverSwap

• Automotive and Transportation: RelayRides, Hitch, Uber, Lyft, Getaround, Sidecar

• Retail and Consumer Goods: Neighborgoods, SnapGoods, Poshmark, Tradesy

• Media and Entertainment: Amazon Family Library, Wix, Spotify, SoundCloud, Earbits

Yet research in the context is sparse. Perhaps more importantly, general thinking considers the sharing economy a threat to traditional outlets. However, research suggests that the two can co-exist, if not benefit from one another as well as providing richer benefit to the larger marketplace and economy (Weber, 2016).

The Sharing Economy has evolved from a variety of disciplines with experts in anthropology, sociology, economics, as well as the environment attaching to and investigating the phenomena (Dredge, 2015). As a relatively new phenomenon, it has been described as disruptive, innovative, or trendy and deeply rooted in socio-cultural associations of sharing (Bardhi & Eckhardt, 2012; Botsman & Rogers, 2010; Lessig, 2008; Rifkin, 2000).

There are untapped research opportunities for revenue management and pricing; e.g. related how to price sharing of resources between companies, or in product-service systems (such as BMW’s Drive Now car sharing service) etc. Papers in this special issue will thus examine various aspects of RM applied in various contexts of the sharing economy; spanning perspectives related to the consumer, marketplace, or the sharing economy, itself.

Recommended topic areas to consider for inclusion in this special issue include, but are not limited to, the following:

1. Customer perceptions of value and pricing strategy in the sharing economy

2. Customer characteristics and pricing decisions

3. Peer-to-peer service providers’ pricing strategies and decision making process

4. Competitor perspective of pricing strategy in the sharing economy, and the key competitors can be either traditional firms or other peer-to-peer service providers

5. Case studies that demonstrate best practices in pricing strategy implementation in the sharing economy


Bardhi, F. & Eckhardt, G.M., (2012). Access-based consumption: the case of carsharing. Journal of Consumer. Research. 39 (4), 881–898.

Botsman, R., Rogers, R., 2010. What’s Mine Is Yours: The Rise of Collaborative Consumption. Harper Business, New York.

Hamari, J., Sjöklint, M., & Ukkonen, A. (2015). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology.

Lessig, L., 2008. Remix: Making Art and Commerce Thrive In The Hybrid Economy.Penguin, New York.

Rifkin, J. (2015). MARKET SHARE. RSA Journal, (2), 32-35.

Weber, T. A. (2016). Product Pricing in a Peer-to-Peer Economy. Journal of Management Information Systems, 33(2), 573-596.

Submission of papers;

Papers should be submitted to:

The paper should be clearly labeled in the title line of the email - Journal of Revenue & Pricing Management – Sharing Economy.

Advice about the suitability of papers and other inquiries can be sent to:


Abstracts received – 31 March 2017

Submission of papers – 30 September 2017

Resubmission of papers after reviews – 31 March 2018

Publication – December 2018