Digital Stractics

How Strategy Met Tactics and Killed the Strategic Plan

Authors: Outram, Chris

  • Articulates a phenomenon that we already know is happening but hadn't named yet
  • Looks at the impact of digital not just on marketing but on wider corporate strategy
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eBook 26,99 €
price for Spain (gross)
  • ISBN 978-1-137-57483-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 36,39 €
price for Spain (gross)
  • ISBN 978-1-137-57481-7
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Three year strategy horizons are meaningless in a digital world where the environment changes every day – your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics.

About the authors

Chris Outram is Founder and Chairman of OC&C, a leading strategy consultancy. He has been a strategy consultant for more than 30 years. In that time he has consulted to a multitude of corporations around the world in many industry sectors. OC&C conducts strategy assignments designed to enhance their client's commercial success in a value creating and sustainable way. Prior to his career in Strategy Consulting, Chris honed his managerial skills with firms such as The Mobil Oil Co and Air Products. Chris graduated from Birmingham University with a Double First in Mechanical Engineering and Industrial Economics and was awarded an MBA with Distinction from INSEAD.

Table of contents (11 chapters)

  • Introduction

    Outram, Chris

    Pages 1-6

    Preview Buy Chapter 30,19 €
  • Why Traditional Strategy Does Not Work Anymore!

    Outram, Chris

    Pages 7-22

    Preview Buy Chapter 30,19 €
  • Everything Needs to Change — Or Does It?

    Outram, Chris

    Pages 23-30

    Preview Buy Chapter 30,19 €
  • New Business Models for the New World: Stractics in Practice

    Outram, Chris

    Pages 31-39

    Preview Buy Chapter 30,19 €
  • Pure Plays and How They Change the World

    Outram, Chris

    Pages 40-48

    Preview Buy Chapter 30,19 €

Buy this book

eBook 26,99 €
price for Spain (gross)
  • ISBN 978-1-137-57483-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 36,39 €
price for Spain (gross)
  • ISBN 978-1-137-57481-7
  • Free shipping for individuals worldwide
  • Online orders shipping within 2-3 days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Digital Stractics
Book Subtitle
How Strategy Met Tactics and Killed the Strategic Plan
Authors
Copyright
2016
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-57483-1
DOI
10.1007/978-1-137-57483-1
Hardcover ISBN
978-1-137-57481-7
Edition Number
1
Number of Pages
XXV, 160
Topics