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Communicating Genetics

Visualizations and Representations

Authors: Yu, Han

  • Explores how genetics is visually communicated to the public
  • Challenges readers to consider the implications of how genetics is visualised in popular science
  • Examines the historical development of scientific representations of genetics to the public 
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eBook 74,96 €
price for Spain (gross)
  • ISBN 978-1-137-58779-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-1-137-58778-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines. 

About the authors

Han Yu is professor of technical communication at Kansas State University, USA. Her research interests include scientific/science communication, visual rhetoric, and intercultural communication. She is author of The Other Kind of Funnies: Comics in Technical Communication and co-editor of Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication.

Table of contents (8 chapters)

  • Introduction: Visualizing Genetics for Public Readers

    Yu, Han

    Pages 1-32

    Preview Buy Chapter 30,19 €
  • The Photographic View: Observational Record and Symbolic Excess

    Yu, Han

    Pages 33-69

    Preview Buy Chapter 30,19 €
  • The Microscopic View: Minuscule Science and Art

    Yu, Han

    Pages 71-106

    Preview Buy Chapter 30,19 €
  • The Illustrated View: Iconic Explanations and Figurative Metaphors

    Yu, Han

    Pages 107-141

    Preview Buy Chapter 30,19 €
  • The Code View: Cracking the Genetic Code of Life

    Yu, Han

    Pages 143-177

    Preview Buy Chapter 30,19 €

Buy this book

eBook 74,96 €
price for Spain (gross)
  • ISBN 978-1-137-58779-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-1-137-58778-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Communicating Genetics
Book Subtitle
Visualizations and Representations
Authors
Copyright
2017
Publisher
Palgrave Macmillan UK
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-58779-4
DOI
10.1057/978-1-137-58779-4
Hardcover ISBN
978-1-137-58778-7
Edition Number
1
Number of Pages
XI, 271
Number of Illustrations and Tables
73 b/w illustrations
Topics