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The Neuroscience of Business

A Brain for Business – A Brain for Life

How insights from behavioural and brain science can change business and business practice for the better

Authors: O'Mara, Shane

  • Blend of both neuroscience and behavioural psychology
  • Illustrated with stories and interviews from leading industry players
  • Practical insights from brain science to help improve business performance
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Buy this book

eBook 20,22 €
price for Spain (gross)
  • ISBN 978-3-319-49154-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 28,60 €
price for Spain (gross)
  • Due: November 4, 2017
  • ISBN 978-3-319-49153-0
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.

The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before.

O’Mara’s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain–based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work.

He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ‘fixed mindset’ to an enabling ‘growth mindset’. He shows how this changing mindset approach – where the focus is on task and improvements based on effort – is scalable within organisations.

Next, as the brain is a living organ like the heart and lungs, O’Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race – and the impact that this has on performance.


About the authors

Shane O’Mara is Professor of Experimental Brain Research and a Wellcome Trust Senior Investigator at Trinity College Dublin. His research interests include the brain systems supporting learning, memory and cognition; the brain systems affected by stress, depression and motivation; applying brain and behavioural science to organisations and business. He has published more than 120 peer-reviewed papers in these areas. 

Table of contents (11 chapters)

  • A Background Scenario from Organisational Life

    O’Mara, Shane

    Pages 1-7

    Preview Buy Chapter 30,19 €
  • Scene-Setting, Background Information and Tools for Thinking

    O’Mara, Shane

    Pages 9-25

    Preview Buy Chapter 30,19 €
  • Mind-sets, Self-talk and Changing Behaviour

    O’Mara, Shane

    Pages 27-43

    Preview Buy Chapter 30,19 €
  • Self-Regulation and Self-Control

    O’Mara, Shane

    Pages 45-60

    Preview Buy Chapter 30,19 €
  • The Importance of Cognitive Biases

    O’Mara, Shane

    Pages 61-75

    Preview Buy Chapter 30,19 €

Buy this book

eBook 20,22 €
price for Spain (gross)
  • ISBN 978-3-319-49154-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 28,60 €
price for Spain (gross)
  • Due: November 4, 2017
  • ISBN 978-3-319-49153-0
  • Free shipping for individuals worldwide
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
A Brain for Business – A Brain for Life
Book Subtitle
How insights from behavioural and brain science can change business and business practice for the better
Authors
Series Title
The Neuroscience of Business
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-49154-7
DOI
10.1007/978-3-319-49154-7
Hardcover ISBN
978-3-319-49153-0
Edition Number
1
Number of Pages
XI, 163
Number of Illustrations and Tables
1 b/w illustrations
Topics