Winner: Best Paper, 2023
Each year, the Editors-in-Chief select The Journal of Marketing Analytics Best Paper. The newest winner has now been announced.
We are delighted to share that the 2023 Best Paper award goes to:
"Building theoretical sand castles: the case of customer brand engagement"
Published: 15 May 2023
Authors: David Gligor, Siddik Bozkurt, & Emma Welch
Congratulations to the winning authors!
About the Editors-in-Chief
Anjala Krishen and Maria Petrescu are Editors-in-Chief of the Journal of Marketing Analytics. Anjala Krishen is currently Associate Professor of Marketing & International Business at the University of Nevada, Las Vegas, USA, and Maria Petrescu is Assistant Professor of Marketing at Nova Southeastern University, USA.
