Key Concepts in International Business Paperback
£12.99
ISBN: 1403915342
Buy this book
The globalization of business requires a precise understanding of the culture, consumers, rules, regulations and policies of an increasing number of overseas nations and an appreciation of the markets with which international businesses deal. Key Concepts in International Business provides an accessible and comprehensive guide to the major themes, concepts, terms and theorists encountered in international business.
Features include:
- Each of the key concepts is placed alphabetically for ease of use
- Entries are fully cross-referenced and there are further reading and website references which point you to additional resources for study
- Illustrations are used to help explain complex terminology
- A fully comprehensive index, allowing you to follow themes running through the entries
Key Concepts in International Business will help undergraduate students understand their main textbooks and wider reading, will provide a useful source of definitions for assignments, and will be an ideal aid to revision.
Full Contents Listing
A B C D E
F G H I
J K L M
N O P Q
R S T U
V W X Y
Z
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