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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Reviews
'Real-time marketing is probably one of the most topical and contentious marketing strategies right now. That's why Trendology is one of the most relevant marketing books for brand management and social media execs to read. Kerns provides numerous current case studies, but what is most valuable to me is the framework he provides for creating a robust real-time marketing program for brands.' - Antony Young, author of Brand Media Strategy and President of the Water Cooler Group
'Real-time marketing isn't about competing for the moment. It's about winning in every moment. This book demonstrates how creativity, serendipity, and data will help you build a winning foundation, team, and strategy to thrive in a real-time world.' - Brian Solis, Digital Analyst, Anthropologist, and author of What's the Future of Business? (WTF)
'Social data has quickly become a critical component of the best marketers' strategies. Chris does a fantastic job of breaking down the winners and losers to date and helps readers be more like the former!' - Mark Josephson, CEO, Bitly
'Successful real-time marketing requires the classic, delicate balance of art and science to create stories audiences will actually want to embrace, rather than bury. Trendology illustrates how executives can develop a strategic but pragmatic approach to RTM, leveraging data, case studies, and practical frameworks not only for major events, but also for daily social marketing programs.' - David Beck, Co-Founder, BRaVe Ventures and former Senior Vice President and General Manager of Social Media at Univision
'Chris Kerns validates real-time marketing's position as an absolute must-have for every business taking it from a gee-whiz aspiration to a vital need with process and data to inform decision-making.' - Peter Fader, Co-Director, Wharton Customer Analytics Initiative, and Frances and Pei-Yuan Chia Professor of Marketing, The Wharton School, University of Pennsylvania
About the author
Bibliographic Information
Book Title: Trendology
Book Subtitle: Building an Advantage through Data-Driven Real-Time Marketing
Authors: Chris Kerns
DOI: https://doi.org/10.1057/9781137479563
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Spredfast, Inc. 2014
Hardcover ISBN: 978-1-137-47955-6Published: 11 November 2014
Softcover ISBN: 978-1-349-50243-1Published: 11 November 2014
eBook ISBN: 978-1-137-47956-3Published: 01 December 2014
Edition Number: 1
Number of Pages: XVI, 234
Number of Illustrations: 58 b/w illustrations, 3 illustrations in colour
Topics: Innovation/Technology Management, Business Mathematics, Marketing, e-Business/e-Commerce, Economics, general, Business Strategy/Leadership