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Palgrave Macmillan

Anime: A History

ISBN 9781844573905
Publication Date December 2013
Formats Paperback 
Publisher British Film Institute

Japanese animation is at the nexus of an international multimedia industry worth over $6.5 billion a year, linked to everything from manga to computer games, Pokémon and plushies. In this comprehensive guide, Jonathan Clements chronicles the production and
reception history of the entire medium, from a handful of hobbyists in the 1910s to the Oscar-winning Spirited Away and beyond.

Exploring the cultural and technological developments of the past century, Clements addresses issues of historiography within Japanese academic discourse and covers previously neglected topics such as wartime instructional animation and work-for-hire for
American clients. Founded on the testimonies of industry professionals, and drawing on a myriad of Japanese-language documents, memoirs and books, Anime: A History illuminates the anime business from the inside – investigating its innovators, its unsung heroes and its controversies.

Jonathan Clements is an anime historian. He is co-author of The Anime Encyclopedia: A Guide to Japanese Animation Since 1917, former editor of Manga Max magazine, and has been a translator, voice director or voice actor on over 70 anime productions.

Introduction: What Do We Talk About When We Talk About Anime?
1. Kid Deko's New Picture Book: Early Cartoons in Japan 1912-21
2. The Film Factories: Animation Technique and Technology 1921-37
3. The Shadow Staff: Japanese Animation at War 1931-48
4. The Seeds of Anime: Japanese Animation Industries 1946-62
5. Dreams of Export: Toei Doga and MOM Production 1953-67
6. Warrior Business: Tezuka's Anime Revolution in Context 1961-67
7. The Brown Screen: Trended Change in Japanese Animation 1966-83
8. The Third Medium: The Transformation of Ownership and Access 1977-96
9. The Pokemon Shock: Anime Goes Global 1984-97, 1997-2006
10. The Digital Engine: New Technologies in Animation 1983-2012
Epilogue: The End of Anime's First Century


'This study is authoritative and detailed, and will be essential reading for anime fans and scholars alike.' - P.D. Smith, The Guardian
'Anime: A History provides a comprehensive background of the medium, from the early years of the 20th Century to the contemporary landscape of 3D digital animation, online streaming and fansubs...we highly recommend.' - MyMyMy 'Historian Jonathan Clements traces the evolution of anime by exploring the history of its production and reception over the past 100 years, identifying periods in which cultural and technological developments ushered in new ways of thinking about the basic concept of 'moving pictures.'' - The Japan Times '...a fascinating read.' - The New York Times
'Anime: A History questions the stories we think we know of anime's rises and falls, its heroes and breakthroughs.' - Manga UK
'One of the most important and comprehensive books on anime ever written for the western market.' - Neo Magazine
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