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Palgrave Macmillan

Asian Perspectives on the Development of Public Relations

Other Voices

ISBN 9781137398130
Publication Date April 2014
Formats Hardcover Ebook (PDF) Ebook (EPUB) 
Publisher Palgrave Pivot
Series National Perspectives on the Development of Public Relations

The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences.

The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches.

Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voice series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom research interests include public relations history and practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Introduction; Tom Watson
1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand)
2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen
3. India; John V. Vil'Anilam
4. Indonesia; Gregoria Arum Yudarwati
5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi
6. Malaysia; Zeti Azreen Ahmad
7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol
8. Singapore; May O. Lwin and Augustine Pang
9. Taiwan; Yi-Chen Wu and Ying-Ju Lai
10. Thailand; Napawan Tantivejakul
11. Vietnam; Loan T.H. Van


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