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Palgrave Macmillan

Business Research

A Practical Guide for Undergraduate and Postgraduate Students

Edition 4th edition
ISBN 9781137037480
Publication Date December 2013
Formats Ebook (PDF) Paperback 
Publisher Palgrave Macmillan

A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals.

Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions.
A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.

Jill Collis is Director, Accounting and Auditing Research Centre, Brunel University, UK. She has published several books on accounting and research methods and her writing reflects her experience as a mature student. She is a very active researcher and lectures worldwide.

Roger Hussey is Dean of Guangzhou International Business School, China. After a career in industry, he became Director of Research into Employee Communications at St Edmund Hall, Oxford University, UK, and later held a chair at the University of the West of England, Bristol. He has written many books and articles on accounting. His main research interests are international accounting and corporate governance.

1. Understanding Research
2. Dealing with Practical Issues
3. Identifying your Paradigm
4. Designing the Research
5. Searching and Reviewing the Literature
6. Writing your Research Proposal
7. Collecting Qualitative Data
8. Analysing Qualitative Data
9. Integrated Qualitative Data Techniques
10. Collecting Data for Statistical Analysis
11. Analysing Data Using Descriptive Statistics
12. Analysing Data Using Inferential Statistics
13. Writing up the Research
14. Troubleshooting

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Reviews

"One of the best Research Methods texts available. It is well structured and takes students through the 'maze' of research methods, making what is often a new and challenging subject highly accessible. This fourth edition will be a valuable resource to all research students at whatever level. Its strong student focus makes it stand out, and the end of chapter activities and online resources provide a wealth of support for students embarking on research. A pleasure to review and read." - Jan Rae, London South Bank University, UK
"Since the first edition became available I have recommended Collis and Hussey's Business Research to colleagues and students alike. Undertaking research is always a challenge but Collis and Hussey lead us through the research maze in an uncomplicated manner. The textbook is easy to follow and provides a clear and logical exposition of complex theoretical and practical research related concepts; it also stimulates interest in business research by encouraging further reading. I applaud the inclusion of research ethics, the distinction between mixed methods and multiple methods, given its emerging relevance in contemporary research. The chapter on analysing qualitative data further enhances the standing of this edition. Particularly useful to students are the guidelines on preparing a research proposal and the advice provided on troubleshooting." - Lynette Louw, Rhodes University, South Africa
"I am impressed by both the range of subjects the book covers and the simple clarity of the explanations it provides. It is never easy introducing students to more abstract ideas of how science relates to the practical world of business, and this book will be an excellent aid in helping students move from descriptive to analytical writing." - John McCormack, University of Bristol, UK
"This new edition is nicely laid out and an easy text for both students and researchers to follow. The detailed chapters on both qualitative data analysis and basic statistical analysis mean this text has strengths over other research methods texts on the market which often focus on one or the other, making this text good value for money." - Kristel Miller, Queen's University Management School, UK
"An appealing cohesiveness between practical advice on how to select specific research activities (and how to find solutions) while also indicating how to reflect on these choices and their consequences on the outcome of a research project." - Bartjan Pennink, University of Groningen, the Netherlands
'This is the most simple and great book that can be used by any business student to understand business research' Sherif Zouhairy, Brunel MBA alumni, UK
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