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Palgrave Macmillan

Decoding Modern Consumer Societies

ISBN 9781137013002
Publication Date January 2012
Formats Ebook (PDF) Hardcover Ebook (EPUB) 
Publisher Palgrave Macmillan
Series Worlds of Consumption

Modern societies are consumer societies, but rigorous research into this dimension has only begun fairly recently. The knowledge that historians and social scientists have produced is impressive, but also bewilderingly diverse and sometimes conflicting. This comprehensive volume seeks to take stock of their work and discuss future research agendas. Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.

Hartmut Berghoff is the director of the German Historical Institute.
Uwe Spiekermann is deputy director of the German Historical Institute.

Taking Stock and Forging Ahead: The Past and Future of Consumption History; H.Berghoff & U.Spiekermann 
Consumption History in Europe: an Overview of Recent Trends; H.G.Haupt
Research on the History of Consumption in the USA: An Overview; G.Cross 
The Hidden Consumer: Consumption in the Economic History of Japan; P.Francks 
Consumption, Identities, and Agency in Africa: An Overview; H.P.Hahn 
The Business of Consumer Culture History: Systems, Interactions, and Modernization; P.W.Laird 
Affluence and Sustainability: Environmental History and the History of Consumption; F.Uekoetter
Consumption Politics and Politicized Consumption: Monarchy, Republic, and Dictatorship in Germany, 1900–1939; H.Berghoff Consumption and Space: Inner-City Pedestrian Malls and the Consequences of Changing Consumer Geographies; J.Logemann  Continental Europeans Respond to American Consumer Culture: Jürgen Habermas, Roland Barthes, and Umberto Eco; D.Horowitz 
'God's Own Consumers': Billy Graham, Mass Evangelism, and Consumption in the United States during the 1950s; U.A.Balbier 
A Historical Herbal: Household Medicine and Herbal Commerce in a Developing Consumer Society; S.Strasser 
Science, Fruits, and Vegetables: A Case Study on the Interaction of Knowledge and Consumption in Nineteenth and Twentieth Century Germany; U.Spiekermann 
An Ambivalent Embrace: Businessmen, Mass Consumption, and Visions of America in the Third Reich; S.J.Wiesen


'This volume will serve as a useful companion to those interested in the history of consumers and consumption and the historiography of these themes.'—Pamela Swett, associate professor and chair, Department of History, McMaster University
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