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Palgrave Macmillan

Dynamic Markets and Conventional Ignorance

The Great American Dilemma

ISBN 9781137372550
Publication Date January 2014
Formats Hardcover Ebook (EPUB) Ebook (PDF) 
Publisher Palgrave Macmillan

A market economy is the only mechanism that can create jobs, distribute wealth, spur economic growth, and stabilize the economy for all. However, the current American market economy is not working - it is helping the "1%" instead of distributing wealth and yet simultaneously convincing the "99%" that this market is the only way to create jobs. The current unchecked system allows those wealthy few to "steal the American dream," as Hedrick Smith claimed. In order for the United States to grow the economy, the current system must first be modified to level the playing field, and then must be used to develop the market system's originally intended purpose: improving the quality of life for all.

In this follow up to From a Market Economy to a Finance Economy, Samli reflects on his more than half a century of economic experience and research, maintaining that financiers, the government, and many decision makers in both politics and the economy, do not really support the "free market." He puts forth key ideas for using the market mechanism correctly to benefit all Americans.

A. Coskun (Josh) Samli is Research Professor of Marketing and International Business at the University of North Florida, USA. He is the author and co-author of almost 300 scholarly articles, 23 books, and 30 monographs. Samli has lectured extensively in Europe, Eastern Europe, the Middle East, the Far East, and Oceania, and was very active in the Fulbright Commission.

1. What is a Market Economy?
2. Financial Conservatism Does Not Work
3. Industrial Giants are a Major Block
4. The Needed Change in the Orientation
5. A Totally Unknown Concept, Marketing Multiplier
6. Activating the Marketing Multiplier
7. Government, a Leader and Partner
8. Managing the Outsourcing
9. Innovation is the Answer
10. What is at Risk?
11. Returning of the Market Economy
12. The Future of American Market System
13. Needed a Constructive Vision


"Samli questions a basic tenet of economic philosophy, namely, that market forces left unfettered would lead to an optimal allocation of resources. Whether one supports this view or not, I expect the reader will emerge intellectually richer after immersion in Samli's latest introspective treatise." - Ajay Samant, Professor of Finance, University of North Florida, USA
"Dynamic Markets and Conventional Ignorance is a fascinating and somewhat unconventional look at what has happened in the U.S. and world economies since my first encounter with Samli in 1970. Reading this new look at previous and new approaches to economic public policy will be provocative and worthwhile. I highly recommend his sometimes unconventional, sometimes argumentative suggestions for public policy changes be given serious consideration." - James E. Littlefield, Professor Emeritus of Marketing, Virginia Polytechnic Institute and State University, USA
"I like Samli's apt remark that such conventional wisdom gave way to conventional ignorance and common sense is no longer common! Sad, but true!" - Adel I. El-Ansary, Donna L. Harper Professor of Marketing, University of North Florida, USA
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