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Palgrave Macmillan

Embedding CSR into Corporate Culture

Challenging the Executive Mind

ISBN 9781137300072
Publication Date February 2014
Formats Hardcover Ebook (EPUB) Ebook (PDF) 
Publisher Palgrave Macmillan

Embedding CSR into Corporate Culture demonstrates that a new frontier for corporate social responsibility is possible in theory and practice. The key idea - discovery leadership - enables corporate managers to deal effectively with problems, issues, and value clashes occurring at the corporation-society interface. Amoral leadership and executive myopia are replaced by normative receptivity and value attunement that embed value awareness in corporate culture. The discovery executive leverages this awareness by activating the values that facilitate constructive relationships with the firm's stakeholders. As a practical result, employee engagement in corporate social responsibility is strengthened while the need for social control of business is lessened. Both business and society benefit from discovery leadership because value-attuned decision making yields better economic, social, and environmental performance than is possible when myopic executives are at the helm. Therefore, discovery leadership should serve as the organizing principle for reshaping management practice, reforming management education, and restoring the public's confidence in business.

Diane L. Swanson, Professor of Management, holds the Edgerley Family Chair of Distinction in Business Administration at Kansas State University, USA. Recognized in several who's who bibliographical indices for award-winning teaching and research, Swanson regularly serves on journal editorial boards and has published widely on corporate social responsibility, value-based leadership, and ethics education.

1. A Call for Socially Responsible Corporate Leadership
2. Images of the Self: Toward a Model of CSR Leadership
3. Corporate Social Performance: The Context for CSR Leadership
4. Leading Socially-Neglectful Alienated Organizations
5. Leading Socially-Attuned, Value Cohesive Organizations
6. The Practice of Value-Attuned Discovery Leadership
7. The Road Ahead For Research and Education


"A highly innovative, easily absorbed, practically useful approach to CSR leadership. Swanson has written one of those rare books that speaks directly to experienced corporate practitioners, seasoned academic theorists, and business school students. The book is peppered with tantalizing, creative pairings: 'executive myopia' versus 'normative receptivity,' 'value neglect' versus 'value attunement,' and 'discovery leadership versus amoral leadership.' Swanson's goal is to persuade corporate leaders that CSR practices can enhance economic operations and improve community relations simultaneously. Her message to CSR scholars is to expand, enrich, and operationalize academic understanding of business-and-community relations. No other CSR book displays the practical appeal and theoretical sophistication of this one." - William C. Frederick, Katz Graduate School of Business, University of Pittsburgh, USA
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