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Palgrave Macmillan

Global Luxury Trends

Innovative Strategies for Emerging Markets

ISBN 9781137287380
Publication Date January 2013
Formats Hardcover Ebook (EPUB) Ebook (PDF) 
Publisher Palgrave Macmillan

The luxury industry is currently on a remarkable journey: despite the economic slowdown, Hermès, Louis Vuitton, Gucci and their counterparts announce record sales and profits in a growing and resilient market. Luxury companies, nevertheless, affirm unanimously that this journey is as challenging as it is exciting: the acceleration imposed by globalized markets, stock markets and digital technologies, to name but a few, demand velocity and continuous adaptation.
Global Luxury Trends presents the innovative strategies and analyses the companies that are changing the way we understand the luxury world. It covers mature luxury markets like Europe and the United States, as well as the emerging markets of China, Brazil, India, Russia and South Korea. The authors explore the global trends that are both challenging current luxury models and providing opportunities for innovation and growth, including the impact of digital technology, luxury sustainability, luxury and arts, luxury and sports, luxury entrepreneurship, luxury consumption by ultra-high net worth individuals and luxury tribes.
With insights from experts around the world, the authors present a compelling and engaging framework to understand how the luxury industry is changing, and the key factors luxury professionals need to be aware of to stay ahead of the game.

DR. JONAS HOFFMANN is Associate Professor of Marketing at SKEMA Business School in France. He has extensive experience
in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is coeditor of Luxury Strategy in Action (Palgrave Macmillan).
DR. IVAN COSTE-MANIÈRE has extensive experience in the luxury industry; he has founded eight companies in the fragrance, watch and marketing sectors. He is Professor of Marketing at SKEMA Business School and Head of SKEMA's Master of Science in Luxury and Fashion Management. He is co-editor of Luxury Strategy in Action (Palgrave Macmillan).

1. On Luxury Strategizing
2. Paths for the Emergence of Global Chinese Luxury Brands
3. Luxo Brasil and Osklen's New Luxury
4. Über Luxury: For Billionaires Only
5. Occupation Fashion Blogging: Relation Between Blogs and Luxury Fashion Brands
6. Engaging with the Luxury Consumer in China
7. Luxury and Arts in China: The Island6 Case
8. Luxury Shopping Places in China
9. Perspectives on Luxury Operations in China
10. Luxury Consumer Tribes in Asia: Insights from South Korea
11. Luxury in Russia and in Countries of Eastern Europe
12. Luxury in India: Seduction by Hypnotic Subtlety
13. Polo as a Vehicle for Communicating Luxury
14. Mimesis and the Nexus of Luxury Industry in India
15. Tesla Motors, the Reinvention of the Luxury Sports Car Industry
16. Why Buy Luxury? Insights from Consumer Research
17. Elie Saab: Strategic Presence in the Digital Luxury Space


'Global Luxury Trends is a useful tool for understanding the logic of luxury. It is an insightful analysis of China, Russia, India andBrazil that gives a key to appreciating and evaluating the markets of emerging countries. Students, professors and managers willenjoy the descriptions of customers and the attitudes of buyers. I strongly recommend this book, which is clear, well written and very informative for those who want to sharpen the business model of management in the luxury industry.' —CHRISTIAN BLANCKAERT, Professor of Management at ESCP-EUROPE in Paris and Former Executive VP of Hermes International
'A great collection of industry expertise with good-to-go insights from all corners of Planet Luxury.' —GUY SALTER, Deputy Chairman, Walpole British Luxury
'Global Luxury Trends is a catalyst of crucial turning points and provides a set of changes in both leadership and focus. A realitycheck for instant connectivity and new pillars of global relevance.' —ALBERTO MILANI, CEO Buccellati Inc.
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