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Palgrave Macmillan

Global Stakeholder Relationships Governance

An Infrastructure

ISBN 9781137396808
Publication Date December 2013
Formats Hardcover Ebook (PDF) Ebook (EPUB) 
Publisher Palgrave Pivot

By arguing and detailing the elements of a soft and hard infrastructure approach to the process of global stakeholder relationships governance, this book integrates advanced, flexible and most importantly feasible tools to develop an organization's listening culture; integrated reporting as an ongoing process of continued, multichannel, multi stakeholder reporting; to align internal and external relationships; to enhance stakeholder involvement and engagement and to perform effective stakeholder network analysis. At its essence, it deals with the improvement of the organization's decision making process and the acceleration of the time of implementation of those decisions. The author and the three highly reputed contributors cumulate some 150 years of professional practice, master level education and scholarly research: all this at an international level, with international organizations and international students and scholars. They have come to the conclusion that stakeholder relationships today are effective only if approached from a global governance perspective, even when focused on local issues.

Toni Muzi Falconi is Italian. His career has ranged across manager, entrepreneur, scholar and professor in Europe and the United States since the early 1960s. He was the Founding Chair of the Global Alliance for Public Relations and Communication Management, Senior Counsel of Methodos, the Italian cultural change management and stakeholder relationships
management consultancy, and currently teaches at NYU's Master in Public Relations and Corporate Communication while also at the LUMSA University in the Vatican.
James E. Grunig is a United States citizen. Professor Emeritus University of Maryland (USA), leading author of the 'excellence study' (1986/1992) that forged the development of the current global body of knowledge in public relations. Based in Maryland.

Emilio Galli Zugaro, Italian citizen, Head of Group Communications of Allianz since 1992. Based in Munich, Germany.

Joao Duarte, Portuguese citizen, Head of Central-Eastern Europe Communication at Enel, Specialist Professor at Lisbon Politechnique Institute. Currently based in Rome.

1. Global Stakeholder Relationships Governance - An Infrastructure by Toni Muzi Falconi
2. Replacing Images, Reputations, and Other Figments of the Mind with Substantive Relationships in a Behavioral, Strategic Management Approach to Public Relations by James E. Grunig
3. From the Field: Six Steps Towards Stakeholder Relationships Listening by Emilio Galli Zugaro
4. Challenges and Tools for Mapping and Managing an Organization's Relationships Networks by Joao Duarte


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