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Palgrave Macmillan

International Business

Challenges in a Changing World

ISBN 9781403945631
Publication Date December 2008
Formats Paperback Ebook (PDF) 
Publisher Palgrave Macmillan


This fresh new text introduces IB from a truly global and contemporary perspective. Packed with case studies drawn from an impressive spectrum of countries, International Business enables students to link theory with practice and encourages critical thinking. Particular emphasis is placed on key issues such as the growing role of SMEs and entrepreneurship in IB, ethics, CSR, corporate governance and global warming.


JANET MORRISON is former senior lecturer in strategic and international management at the Sunderland University Business School, UK, where she was a programme leader for undergraduate and postgraduate international management degrees, as well as research coordinator. She is also author of the textbook The International Business Environment, published by Palgrave Macmillan.


PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION
Introduction: The Business Enterprise in the International Environment
Perspectives on Globalization
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
The Economic Environment
The Cultural Environment
The Political and Legal Environment
PART III: COMPETING IN THE GLOBAL MARKETPLACE
International and Regional Trade
Organizational and Strategic Change
Marketing
PART IV: MANAGING IN THE GLOBAL ENVIRONMENT
HRM
Supply Chains
Finance and Accounting
Innovation
PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS
Ecological Challenges for Business and Society
Corporate Social Responsibility
Global Governance

 

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'Janet Morrison's widely respected writing and clarity of organisation are evident once again in this excellent book. With just the right depth and breadth, the text will serve as a superb core textbook for undergraduates or as the perfect primer at post-graduate level. The well-placed country focus boxes, case studies and supplemental materials are crafted for developing further critical understanding at a variety of levels. This is a beautifully written, comprehensive expedition into the complex subject of international business.'- Jennifer Lane Lee, University of Liverpool, UK
'International Business by Janet Morrison is certainly an outstanding text in international management education. It has a strong and comprehensive profile in its integration of theory and practice. Further, its detailed analysis of CSR practices differentiates this book and contributes to the field of international business.'- Jens Gamelgaard, Copenhagen Business School, Denmark
'International business is a complex field and hard to grasp. This book gives an excellent overview and is a 'must-read' for every student in the subject.'- Henk W Volberda, Rotterdam School of Management, Netherlands
'This text fulfils the need for broader awareness of the international dimension of enterprises competing and managing in the global economy. That so much of the book consists of active learning features is remarkable: the wealth of examples covers business issues that are typically international, very much like our student intake.' - Etienne Bresch, London Metropolitan Business School, UK
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