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Palgrave Macmillan

International Business

An Introduction

ISBN 9780333759790
Publication Date May 2002
Formats Paperback 
Publisher Palgrave Macmillan

This book is designed for a first course in international business, either as part of a general business and management degree, or for post-experience courses. Each chapter is self-contained and can be used as class reading in preparation for a lecture. The case studies at the end of each chapter provide tutorial material and are accompanied by discussion questions. It is written in an accessible style which is intended to help students learn by means of practical examples and is an easy-to-use text for self-tuition.

MARGARET WOODS is Senior Lecturer at Nottingham Business School, Nottingham Trent University. She has also worked in Europe and is a member of the MODEM II Research Group looking into the dynamics of international competition in Europe.

Foreword; Geert Hofstede
International Business in the Twenty-First Century
International Trade and Foreign Direct Investment
Economic Integration
The Role of Culture in International Business
International Strategy
The International Financial Markets: Sources of Finance for International Trade and Investment
Foreign Exchange Risk Management
International Marketing
Operations and Supply Chain Management
International Human Resource Management
The Impact of Multinational Corporations


'This text is a very good text for students wishing to understand the complex area of international business notably because all the major disciplines are discussed and explained in an easily accessible style. A major strength of this book is that it tries to integrate the disciplines through the provision and usage of realistic and up-to-date international examples/case studies which are easy for students to identify with and relate to.' - Dawn Bolton, University of Central England
'Clear and easy to read, Woods will be useful for undergraduates specializing in International Business and for those who require an overall view of the subject area.' - Dr David Williams, Southampton Business School, Southampton Institute
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