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Palgrave Macmillan

Luxury Talent Management

Leading and Managing a Luxury Brand

ISBN 9781137270665
Publication Date April 2013
Formats Hardcover Ebook (EPUB) Ebook (PDF) 
Publisher Palgrave Macmillan

The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world.

MICHEL GUTSATZ is an international expert in luxury brand management and brand strategy. He advises investment funds, luxury & prestige brands and retailers. As an expert on brand development in China, he helps brands that wish to enter the Chinese market.
He is currently Professor & Director of MBAs at Euromed Management (Marseille & Shanghai) and Adjunct Professor of Marketing at CEIBS (Shanghai). His blog BrandWatch at www. michelgutsatz.com is an acclaimed reference in brand strategy. Prior to that, Michel was Human Resources and Internal Communication Director of the Bally Group in Switzerland and managed a design & packaging agency in Paris. He also created the MBA in International Luxury Brand Management at ESSEC Business School. Michel has a PhD in Economics and holds an Engineering degree.

GILLES AUGUSTE conducts strategic and global talent assignments for clients in the luxury and retail industries working with world renowned luxury brands. As an expert in family businesses, he assists family firms to face leadership, succession and governance challenges across generation He is currently Senior Adviser at Sociovision, an independent consulting agency specializing in the monitoring of socio-cultural change. Gilles was formerly VP in the leadership consulting practice at AT Kearney Search and served as International Human Resources Director at Cartier (Richemont Group). Previously, Gilles spent eight years in the consulting industry with Bossard Consultants then Gemini Consulting, as Senior Manager, working on change management issues for a wide range of industries. Gilles is also a teacher at the Institut Catholique de Paris and with Luxury Group Academy. He received his Master in Human Resources from the Institut de Gestion Sociale in Paris and is a graduate of the Accelerated Development Programme from the London Business School.

PART I: UNDERSTANDING THE FUNDAMENTALS OF THE LUXURY INDUSTRY AND WHAT IT MEANS FOR HR
The 4 Major Specificities of the Luxury Industry
Unique Factor 1: the Family Business Heritage
Unique Factor 2 : the Essence of Creation
The 4 Luxury Corporate Culture and Leadership Styles
The 4 Key Populations to Manage
PART II: INTERNATIONAL KEY PERSONAL GROWTH STORIES - HIGHLIGHTING THE ROLE, SKILLS, BEHAVIOUR AND EXPERIENCE REQUIRED TO WORK IN THE LUXURY INDUSTRY
Executive Profiles
Retail Profiles
Creators/ Designers Profiles
The Workshop & Manufacturing Jobs
PART III: FOUR CASE STUDIES ON EXPERIENCE, SKILLS, COMPETENCIES - LEARNING THE SPECIFICITIES OF THE LUXURY INDUSTRY Case Study 1: A Luxury Family Business Succession that Failed
Case Study 2: From Marketing to Creation (Creative Recruitment Case Study)
Case Study 3: 'a Modern Gipsy at Gucci ' (The Polet Case Study)
Case Study 4: A Successful Leadership Duo ( Luxury Brand Case Study)
PART IV: LOOKING FORWARD – THE PEOPLE CHALLENGES AHEAD
A Luxury Competency Model to Replicate Talent
Managing the New Retail and Marketer Profiles
Leading Creative Teams & Designers
Be Ready for the Asian Market
The Luxury Leadership House where People can Share & Learn
Conclusion: Principles for Luxury Change Management
Bibliography
About the Authors

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