Managing Joint Innovation
How to balance trust and control in strategic alliances
|Publication Date||November 2012|
|Formats||Hardcover Ebook (PDF) Ebook (EPUB)|
Joint innovation between different organizations or groups has become a common practice for the many companies confronted with major shifts in customers' demand and new technological possibilities. These co-development alliances, however, are typically unstable, and regularly result in drastic restructuring as the partners learn to work together and confront unexpected difficulties.
This new and innovative book takes a fresh look at the critical task of managing relationships and communication in co-development alliances. Good relational quality management will certainly not compensate for bad business strategies and poor execution of initiatives. But, at the same time, outstanding relationships will not survive when there is a lack of trust between partners and a desire for tighter control over one another.
Francis Bidault presents a new framework for understanding the dynamics of alliances and for managing the relationship between partners at all levels, with practical tools to help successfully develop joint innovation initiatives.