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Palgrave Macmillan

Sustainable Development and Green Communication

African and Asian Perspectives

ISBN 9781137329400
Publication Date September 2013
Formats Hardcover Ebook (EPUB) Ebook (PDF) 
Publisher Palgrave Macmillan

Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. In contrast to the more economically and politically oriented approach in traditional views on sustainable development, the central idea in alternative, more participatory and culturally oriented versions is that there is no universal development model which leads to sustainability at all levels of society and the world. Communication for sustainable social change advocates for an integral, multidimensional and dialectic process that can differ from society to society, community to community, and context to context. This book presents a number of fascinating case studies on the Asian and African perspectives, which asserts the latest challenges in both theoretical and applied areas.

Jan Servaes is Chair Professor and Head of Department of Media and Communication at the City University, Hong Kong, UNESCO Chair in Communication for Sustainable Social Change and Director of the SBS Center 'Communication for Sustainable Social Change' (CSSC) at the University of Massachusetts Amherst, USA, and Honorary Guest Professor at the Huazhong University of Technology and Science (HUST), Wuhan, China.

Table of Contents
List of Figures
List of Tables
Notes on Contributors
List of Acronyms
Introduction: Imperatives for a Sustainable Future; Jan Servaes
1. Sustainable Development and Climate Change: Beyond the Rio+20 Summit; Kosta Kostadinov and Jagadish Thaker
2. Future Imperatives of Practice: The Challenges of Climate Change; Chin Saik Yoon
3. Synergy of 'Gross National Happiness' and 'Sufficiency Economy' as an Imperative Paradigm for Communication and Sustainable Social Change; Boonlert Supadhiloke
4. Environmental Communication from the Fringes to Mainstream: Creating a Paradigm Shift in Sustainable Development; Kiran Prasad
5. Information and Communication Technologies for African Development: Proportional Technologies and an Ethics of Uses; Osée Kamga and Fabien Cishahayo
6. A Role for Universities in ICTs for Development Interventions; Royal D. Colle and Tran Van Dien
7. Communicating the True Ecological Cost of Development: Addressing Development and Environment in Orissa, India; Maitreyee Mishra
8. Socio-cultural Perspectives towards a Sustainability of Sexually Transmitted Diseases, HIV and Pregnancy Prevention among Thai Students in Bangkok; Patchanee Malikhao
9. Factors that Stand in the Way of Green Communication in Africa; Henri-Count Evans
10. Future Challenges for Communication for Sustainable Development and Social Change; Jan Servaes

Fabien Cishahayo, University of Montreal, Canada
Royal Colle, Cornell University, USA
Henri-Count Evans, climate change communication researcher, Zimbabwe
Osée Kamga, University of Sudbury, Canada
Kosta Kostadinov, External Operational Communications Department of the World Bank
Patchanee Malikhao, Thammasat University, Thailand
Maitreyee Mishra, Manipal University, India,
Kiran Prasad, Sri Padmavati Mahila University, India
Jan Servaes, City University of Hong Kong, Hong Kong
Boonlert Supadhiloke, Bangkok University, Thailand
Jagadish Thaker, National University of Singapore, Singapore
Tran Van Dien, Thai Nguyen University of Agriculture and Forestry, Vietnam
Chin Saik Yoon, publisher, Malaysia


'This book's greatest strength is in its diversity: A range of topics are covered with both research and practice perspectives, and the case studies are helpful in illustrating the concepts presented. This book is also timely in that sustainable development is increasingly becoming a popular topic in both academic and practitioner discourses on lasting social change.' - Kelly S. Gillis, International Journal of Communication 8 (2014)
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