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Palgrave Macmillan

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

ISBN 9780230120518
Publication Date January 2012
Formats Hardcover 
Publisher Palgrave Macmillan

Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win.

Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.

White Spaces
How we Connect
The Power of Emotion
How to Be
The Thin Line
The Way we Say Things
It's More Important to be Passionate About the Work
You Gotta be You
Before You Do Anything
Death by Deck
Organizing the Presentation
Rehearse, Rehearse, Rehearse
Own It
Getting Started
What They See is What You Get
Humor Vs. Jokes
You Never Know
Standing Up


Praise for Peter's Seminar Presentation Skills Workshops:
'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R
'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt
'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin Agency
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