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Palgrave Macmillan

The Construction of English

Culture, Consumerism and Promotion in the ELT Global Coursebook

ISBN 9781137193056
Publication Date November 2010
Formats Ebook (EPUB) Hardcover Ebook (PDF) Paperback 
Publisher Palgrave Macmillan

The Construction of English examines the representational practices adopted in the mapping of linguistic and cultural terrain in textbooks for the teaching of English as a foreign or international language. It is a research-based study which takes as its object of investigation the financially lucrative and widely disseminated global coursebook which is produced as part of an incremental English language course designed for global consumption. It identifies the 'representational repertoires' constructed in a sample of historically bestselling coursebooks and includes interviews in which ELT publishers and practising teachers discuss the nature of coursebook content. Drawing on insights from cultural studies and theoretical perspectives on visual communication and consumerism, the book argues that, in addition to being curriculum artefacts, coursebooks can also be seen as promotional commodities which seek to make English mean in highly selective ways which are often considered as deeply problematic by the teachers who use them.

JOHN GRAY is Senior Lecturer in TESOL/Applied Linguistics at the University of East London, UK, where he is Programme Leader for the in-service MA ELT and the pre-service MA TESOL. He is interested in language and globalization, the cultural and political aspects of the global spread of English, ELT materials analysis and English language teacher education.

Culture and English Language Teaching
Describing and Analysing ELT Coursebooks
Representational Repertoires 1: Streamline Connections and Building Strategies
Representational Repertoires 2: The New Cambridge Course 2 and The New Edition
Production and Regulation of Content
Consumption of Content
Future Directions


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