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Palgrave Macmillan

The Global Manager

Contemporary Issues and Corporate Responses

ISBN 9781137310545
Publication Date October 2013
Formats Paperback Ebook (PDF) 
Publisher Palgrave Macmillan

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.

OTTO LERBINGER is Professor Emeritus at Boston University, USA

PART I: MULTINATIONALS IN THE GLOBAL ARENA
1. Globalization Presents New Players and Issues
2. Building Sound Relationships with Global Players
PART II: CONTEMPORARY ISSUES
3. Growing Resistance to Globalization
4. Economic Development: Reducing World Poverty
5. Replenishing and Upgrading Human Resources
6. Religious Conflict: Tensions with Islam
7. Nation Brand: Cases of U.S. and China
8. Corporate Responsibility for Human Rights
9. Sustainability: The Physical World Under Pressure
10. Climate Change
11. Technology and Protection of Intellectual Property Rights
PART III: COMMUNICATION AND PUBLIC AFFAIRS STRATEGIES
12. Communicating with Diplomacy
13. Global Marketing Communication
14. Government Affairs, Lobbying and Negotiations
PART IV: CORPORATE GOVERNANCE: DIRECTION AND GUIDING VALUES
15. Achieving Global Corporate Citizenship
16. Integrating Public Interest Values in Corporate Governance
Conclusion

Reviews

'An interdisciplinary book providing a lively and sophisticated engagement with a wide range of topics of prime importance to global managers. Through a blend of theory, examples and analytical insights, arguments are made with intellectual panache and topical relevance.' - Nilesh Dattani, London School of Economics and Political Science, UK
'The Global Manager offers a very complete treatment of the major Economic, Socio-Political, Cultural, Physical and Technological forces impacting MNC managers today. This is a must read for managers on the front lines of the macro forces characterizing the global economy today.' - P. Roberto Garcia, Clinical Professor of International Business, Indiana University, USA
'Otto Lerbinger has done a terrific job in providing an economic approach to global managers. Lack of such background has been another leading factor next to unawareness of culture that causes performance failure of global businesspeople.' - Weixing Li, Assistant Professor of Practice Management, University of Nebraska-Lincoln, USA
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