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Palgrave Macmillan

The Korean Wave

Korean Popular Culture in Global Context

ISBN 9781137350275
Publication Date February 2014
Formats Hardcover Ebook (EPUB) Ebook (PDF) 
Publisher Palgrave Macmillan

The rise in popularity of South Korean entertainment and culture, known as the Korean Wave, began and has been promoted as an official policy of the Korean government to revive the country's economy. As such, popular culture products such as K-pop and K-drama are tailored to appeal to the widest possible audience beyond national and regional boundaries. This study of the appeal of Korean popular culture examines cultural production and consumption, hybrid culture, the West versus. Asia, global race consciousness, and changing views of masculinity and femininity, among other topics.

Yasue Kuwahara is Professor of Communication and Director of Popular Culture Studies at Northern Kentucky University, USA. She has published articles in various journals, including The Journal of Popular Culture.

Introduction; Yasue Kuwahara
1. Hallyu as a Government Construct: The Korean Wave in the Context of Economic and Social Development; John Walsh
2. Transformations of Korean Media Industries by the Korean Wave: The Perspective of Glocalization; Hyejung Ju
3. The Politics of the Dancing Body: Racialized and Gendered Femininity in Korean Pop; Chuyun Oh
4. My Sassy Girl Goes Around the World; Jennifer Jung-Kim
5. 'Gangnam Style' as Format: When a Localized Korean Song Meets a Global Audience; Claire Seungeun Lee and Yasue Kuwahara
6. That's My Man!: Overlapping Masculinities in Korean Popular Music; Crystal S. Anderson
7. The S(e)oul of Hip-Hop: Locating Space and Identity in Korean Rap; Myoung-Sun Song
8. A Cultural Imperialistic Homecoming: The Korean Wave Reaches the United States; Sherri L. Ter Molen
9. Winter Sonata and Yonsama, Ideal Love and Masculinity: Nostalgic Desire and Colonial Memory; Young Eun Chae
10. Hanryu: Korean Popular Culture in Japan; Yasue Kuwahara

Crystal S. Anderson, Elon University, USA
Young Eun Chae, University of Chicago, USA
Hyejung Ju, Claflin University, USA
Jennifer Jung-Kim, University of California, Los Angeles, USA
Claire Seungeun Lee, National University of Singapore
Chuyun Oh, University of Texas at Austin, USA
Myoung-Sun Song, University of Southern California, USA
Sherri L. Ter Molen, Wayne State University, USA
John Walsh, Shinawatra University, Thailand


"Yasue Kuwahara and her collaborators add profusely to the burgeoning literature about the Korean Wave, fielding questions and systematically answering them, on aspects such as global audiences, hegemonic relationships with the United States and Japan through Korean popular culture, glocalization, and government promotional policies. Their multidisciplinary and case study approaches to the study of Korean films, TV dramas, music, and social media, expressed in readable prose and filled with anecdotes and first-hand research, make this a very important contribution to communication and cultural studies." - John A. Lent, publisher and editor-in-chief of International Journal of Comic Art
"The Korean Wave offers an illuminating view into the world of Korean popular culture. Sometimes provocative, sometimes surprising, but always clear-sighted, each author offers an essay that stands well on its own but that also contributes to a scholarly, informative, and captivating volume. Yasue Kuwahara is to be commended for editing a collection that will appeal to scholars across disciplines, both those new to Korean popular culture and those who are well versed." - Jimmie Manning, Associate Professor, Communication, Northern Illinois University, USA
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