The Media Industries and their Markets
|Publication Date||October 2010|
|Series||Applied Econometrics Association Series|
A host of internationally recognized experts have been brought together to examine one of the most important sector in today's world economy, the Information Sector. The study utilizes the most recent quantitative and econometric research on the media and information sectors and their markets.
This unique collection of research is divided into three parts: an exploration of the features that characterize the media industry, a supply analysis of the media industry and a demand analysis. The research analysis presented within this study will illuminate the complex strategy of media enterprise and the concentration of media. In addition the demand and audience measurements studies will provide an invaluable resource of marketing and advertising for various media.
This book is indispensable reading for all interested in economic management, information economics, media information and communication industries, media research, media studies and journalism.