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Palgrave Macmillan

Tourism Management, Marketing, and Development

Volume I: The Importance of Networks and ICTs

ISBN 9781137368652
Publication Date September 2014
Formats Hardcover Ebook (PDF) Ebook (EPUB) 
Publisher Palgrave Macmillan

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent and fast changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.

This book provides an overview of the research field of tourism management, including twelve chapters from a diverse international group of academics. While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and research methodologies, Tourism Management, Marketing, and Development recognizes the relevance of physical and digital networks for the development of one of the fastest growing sectors of the contemporary global economy: Travel & Tourism.

Marcello M. Mariani is Professor and Director of the Master in Business Tourism and Destination Management and the Master in Digital Marketing for Tourism at the University of Bologna, Italy.

Rodolfo Baggio is Professor and Coordinator of the Information and Communication Technologies area of the Master in Economics and Tourism at Bocconi University, Italy.

Dimitrios Buhalis is Professor and Director of the eTourism Lab at the School of Tourism at Bournemouth University, UK.

Christian Longhi is Senior Researcher in the French National Centre for Scientific Research (GREDEG-CNRS) and the University of Nice Sophia Antipolis, France.

Introduction; Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi
1. Tourism Branding, Identity, Reputation, and Word of Mouth in the Age of Social Media; Dimitrios Buhalis, Alessandro Inversini
2. Technological Innovation in E-Tourism: The Role of Interoperability and Standards; Rodolfo Baggio
3. Open Data: Challenges and Opportunities for the Tourism Industry; Christian Longhi, Jean-Bernard Titz, Lucas Viallis
4. The Role of ICT within Tourism Development Processes in Post-Industrial Sites: Empirical Evidence from Poland; Justyna Majewska, Szymon Truskolaski
5. E-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry; Franck Sosthe, Christel Douyere
6. Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning; Andres Kuusik, Margus Tiru
7. Network Structure and Performance in the Tourism Industry; Wojchech Czakon
8. Cooperative and Coopetitive Practices: Cases from the Tourism Industry; Mika Kylanen, Marcello M. Mariani
9. Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region; Katarzyna Czernek, Pawel Piotrowski
10. Accessibility of Cities and Regions in Supra-National Branding: The Case of Rail Baltic; Malla Paajanen
11. Success Factors for Collaborative Destination Marketing; Giulio Pattanaro
12. Experiential Marketing and Destination Management: Do Formal Network Strategies Matter? Francesco Maria Barbini, Manuela Presutti, Lucrezia Zambelli

Rodolfo Baggio, Bocconi University, Italy
Francesco M. Barbini, University of Bolognia, Italy
Dimitrios Buhalis, Bournemouth University, UK
Wojciech Czakon, University of Economics in Katowice, Poland
Katarzyna Czernek, University of Economics in Katowice, Poland
Christel Douyère, University of Nice Sophia Antipolis, France
Alessandro Inversini, Bournemouth University, UK
Andres Kuusik, University of Tartu, Estonia
Mika Kylänen, Lahti University of Applied Sciences, Finland
Christian Longhi, University of Nice Sophia Antipolis, France
Justyna Majewska, Poznan University of Economics, Poland
Marcello M. Mariani, University of Bologna, Italy
Malla Paajanen, Aalto University, Finland
Giulio Pattanaro, University of Turin, Italy
Paweł Piotrowski, University of Economics in Katowice, Poland
Manuela Presutti, University of Bolognia, Italy
Franck Sosthé, University of Nice Sophia Antipolis, France
Margus Tiru, University of Tartu & Positium LBS, Estonia
Jean-Bernard Titz, Dev Help, Telecom Valley, France
Szymon Truskolaski, Poznan University of Economics, Poland
Lucas Viallis, University of Nice Sophia Antipolis, France
Lucrezia Zambelli, University of Bolognia, Italy


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