Palgrave.com: Companion website

According to the reinforcement theory of the media, the media
1. strengthen support for capitalist values
2. conserve but do not change the political attitudes and behaviour of the electorate
3. reinforce the authority of the government
4. consolidate popular support for new democracies
When was mass literacy first achieved in most Western states?
1. Seventeenth century
2. Eighteenth century
3. Nineteenth century
4. Twentieth century
When did television become the most popular mass medium in most Western states?
1. 1930s-1940s
2. 1950s-1960s
3. 1970s-1980s
4. 1990s-2000s
Which region has the highest number (not proportion) of internet users?
1. North America
2. Europe
3. Africa
4. Asia
What is a spin doctor?
1. a public realtions expert working for polticians
2. an opinion pollster
3. a policy adviser to politicians
4. an expert on drafting media legislation
The agenda-setting theory of media maintains that the media exerts an influence on
1. what we think about
2. what we think
3. what we believe
4. what we imagine
An opinion poll is
1. a measure of what public opinion would be if everyone were fully informed about an issue
2. a moderated discussion about a particular topic among a small group
3. a lobbying campaign aimed at the general public
4. a series of questions asked in a standard way of a systematic sample of the population