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Principles of Retail Management
 
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Principles of Retail Management
 
 
Palgrave Macmillan
 
 
 
 
 
 
27 Nov 2003
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£39.99
|Paperback In Stock
  
9780333792971
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DescriptionContentsAuthors

The text seeks to offer a comprehensive, academic text on Retail Management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
The text takes a natural progression through general analysis of the Retail environment through strategy to implementation and concludes with a section on the challenges for retailing. The text also includes the newer areas of Retailing, such as Internet shopping, ethical and environmental issues.
The text contains multiple case studies, vignettes and examples as well as listing sources of retailing information, and thus is ideal, pedagogically, for a student market.


Description

The text seeks to offer a comprehensive, academic text on Retail Management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
The text takes a natural progression through general analysis of the Retail environment through strategy to implementation and concludes with a section on the challenges for retailing. The text also includes the newer areas of Retailing, such as Internet shopping, ethical and environmental issues.
The text contains multiple case studies, vignettes and examples as well as listing sources of retailing information, and thus is ideal, pedagogically, for a student market.


Contents

PART 1
What is Retailing?
Retail Organisations and Formats
Retailing and the Competitive Environment
Retail Customers
PART 2
Formulating Retail Strategy
Implementing Retail Strategy
Retail Logistics
Retail Technology
PART 3
Retail Location
Visual Merchandising
Retail Buying
Retailing Own Brands
Retail Pricing
Retail Promotions
Retail Service
PART 4
International Retailing
Internet Retailing
Legal and Ethical Issues
PART 5
Case studies
Information Sources
Glossary
References
Index


Authors

ROSEMARY VARLEY is a Senior Lecturer in the Business School, Huddersfield University. Prior to that she worked in the retail sector. Rosemary set up the Marketing, Retailing and Distribution undergraduate degree at Huddersfield.

MOHAMMED RAFIQ is a Senior Lecturer in the Business School, Loughborough University.