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Media Research Methods
 
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Media Research Methods
Audiences, Institutions, Texts
 
 
Palgrave Macmillan
 
 
 
 
 
29 Oct 2004
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£75.00
|Hardback Print on Demand
  
9780333960943
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29 Oct 2004
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£26.99
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9780333960950
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DescriptionContentsAuthors

This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others.


Description

This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others.


Contents

Acknowledgements
Of Elephants, Definitions and Models: The Context of Media Research
Getting Started
PART ONE: RESEARCH ON AUDIENCES
Researching Audiences
Gathering Data on Audiences
Audience Research - Analysis and Interpretation
PART TWO: RESEARCH ON INSTITUTIONS
Researching Media Institutions
Gathering Data on Institutions
Institutional Research - Analysis and Interpretation
PART THREE: RESEARCH ON TEXTS
Researching Texts
Gathering and Analysing Textual Data
Interpretation of Textual Data
Reaching Conclusions, Evaluating the Research, Writing the Report
Glossary
Bibliography


Authors

INA BERTRAND is Principal Fellow in Fine Arts, Melbourne University, Australia. She was formerly Associate Professor, Media Studies at La Trobe University, Australia.

PETER HUGHES is Senior Lecturer in Media Studies at La Trobe University, Australia. He is co-editor of the refereed on-line journal, Screening the Past.