In this engaging and lively book, Crispin Thurlow and Adam Jaworski present a compelling analysis of - and new insights into - the role of spoken, written and visual discourse in producing tourism as a global cultural industry. Framed by the symbolic and economic orders of global mobility, Tourism Discourse presents an empirically-based discussion of language ideologies and host-tourist relations in contemporary tourism.
Each chapter investigates a different tourism genre: inflight magazines, trade signs and business cards, tourists' postcard messages, television holiday shows, newspaper travelogues, and guidebook glossaries. For Thurlow and Jaworski, these 'discourses on the move' illuminate the everyday experience and 'banal enactment' of globalization.
Acknowledgments
Introduction: Mediating Global Mobilities: Language, Tourism, Globalization
PART I: DISCOURSES ON THE MOVE: THE GENRES AND SYMBOLIC CAPITAL OF TOURISM DISCOURSE
Elite Mobility and Global Lifestyles: Inflight Magazines
Borrowed Genres and the Language Market: Trade Signs and Business Cards
Transient Identities, New Mobilities: Holiday Postcards
PART II: MOBILIZING LANGUAGE IDEOLOGIES: THE METALINGUISTIC PRODUCTION OF TOURISM DISCOURSE
Linguascaping the Exotic: Newspaper Travelogues
Language Crossing and Identity Play: TV Holiday Programmes
The Commodification of Local Linguacultures: Guidebook Glossaries
Conclusion: Tourism Discourse and Banal Globalization
Notes
References
Appendix
Index
CRISPIN THURLOW is Associate Professor of Communication and Adjunct Associate Professor of Linguistics at the University of Washington, Seattle, USA. His books include Talking Adolescence: Perspectives on Communication in the Teenage Years (2005) and, with Adam Jaworski, Semiotic Landscapes: Language, Image, Space (2009) and Language Tourism, Globalization: The Sociolinguistics of Fleeting Relationships (2010). He is Associate Editor for the National Communication Association's Journal of International and Intercultural Communication.
ADAM JAWORSKI is Professor at the Centre for Language and Communication Research, Cardiff University, UK. His books include Discourse, Communication and Tourism (2005, with Annette Pritchard), The Discourse Reader (2006) and The New Sociolinguistics Reader (Palgrave Macmillan, 2009) (both with Nik Coupland).
Description
In this engaging and lively book, Crispin Thurlow and Adam Jaworski present a compelling analysis of - and new insights into - the role of spoken, written and visual discourse in producing tourism as a global cultural industry. Framed by the symbolic and economic orders of global mobility, Tourism Discourse presents an empirically-based discussion of language ideologies and host-tourist relations in contemporary tourism.
Each chapter investigates a different tourism genre: inflight magazines, trade signs and business cards, tourists' postcard messages, television holiday shows, newspaper travelogues, and guidebook glossaries. For Thurlow and Jaworski, these 'discourses on the move' illuminate the everyday experience and 'banal enactment' of globalization.
Contents
Acknowledgments
Introduction: Mediating Global Mobilities: Language, Tourism, Globalization
PART I: DISCOURSES ON THE MOVE: THE GENRES AND SYMBOLIC CAPITAL OF TOURISM DISCOURSE
Elite Mobility and Global Lifestyles: Inflight Magazines
Borrowed Genres and the Language Market: Trade Signs and Business Cards
Transient Identities, New Mobilities: Holiday Postcards
PART II: MOBILIZING LANGUAGE IDEOLOGIES: THE METALINGUISTIC PRODUCTION OF TOURISM DISCOURSE
Linguascaping the Exotic: Newspaper Travelogues
Language Crossing and Identity Play: TV Holiday Programmes
The Commodification of Local Linguacultures: Guidebook Glossaries
Conclusion: Tourism Discourse and Banal Globalization
Notes
References
Appendix
Index
Authors
CRISPIN THURLOW is Associate Professor of Communication and Adjunct Associate Professor of Linguistics at the University of Washington, Seattle, USA. His books include Talking Adolescence: Perspectives on Communication in the Teenage Years (2005) and, with Adam Jaworski, Semiotic Landscapes: Language, Image, Space (2009) and Language Tourism, Globalization: The Sociolinguistics of Fleeting Relationships (2010). He is Associate Editor for the National Communication Association's Journal of International and Intercultural Communication.
ADAM JAWORSKI is Professor at the Centre for Language and Communication Research, Cardiff University, UK. His books include Discourse, Communication and Tourism (2005, with Annette Pritchard), The Discourse Reader (2006) and The New Sociolinguistics Reader (Palgrave Macmillan, 2009) (both with Nik Coupland).
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