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Media and Male Identity
 
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Media and Male Identity
The Making and Remaking of Men
 
 
Palgrave Macmillan
 
 
 
 
 
11 Aug 2006
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£80.00
|Hardback Print on Demand
  
9780230001671
||
 
 
eBooks ebook on Palgrave Connect ebook available via library subscriptions ebook on ebooks.com 
 
 


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DescriptionContentsAuthors

A half-century of research has identified that mass media portrayals of women are influential in shaping their self-image and self-esteem, as well as men's and societies' views of women. Comparatively few studies have examined mass media portrayals of men and male identity, and gender studies have often assumed these to be unproblematic. But, in a post-industrial era of massive economic, technological and social change, research shows mass media are projecting and propagating new images of male identity from Atlas Syndrome workaholics and 'deadbeat dads' to 'metrosexuals' and men with "a feminine side" with potentially significant social implications.

New research reported in this book shows that portrayals of men and male identity in contemporary western societies are overwhelmingly negative and that men today are extensively demonized, marginalized, trivialized and objectified in mass media.

This study concludes that, unless addressed, the effects of negative discourse on the self-identity and self-esteem of men, and especially boys growing up, are potentially devastating and that the longer-term and wider social implications will also be costly.


Description

A half-century of research has identified that mass media portrayals of women are influential in shaping their self-image and self-esteem, as well as men's and societies' views of women. Comparatively few studies have examined mass media portrayals of men and male identity, and gender studies have often assumed these to be unproblematic. But, in a post-industrial era of massive economic, technological and social change, research shows mass media are projecting and propagating new images of male identity from Atlas Syndrome workaholics and 'deadbeat dads' to 'metrosexuals' and men with "a feminine side" with potentially significant social implications.

New research reported in this book shows that portrayals of men and male identity in contemporary western societies are overwhelmingly negative and that men today are extensively demonized, marginalized, trivialized and objectified in mass media.

This study concludes that, unless addressed, the effects of negative discourse on the self-identity and self-esteem of men, and especially boys growing up, are potentially devastating and that the longer-term and wider social implications will also be costly.


Contents

List of Tables
List of Figures and Illustrations
Acknowledgements
Introduction
Why Study Mass Media Portrayals of Men and Male Identity?
How Feminism Shapes Academic and Media Discourse on Men and Male Identity
The New Focus (or Lack of Focus) on Men and Masculinity
The Role and Effects of Mass Media in Modern Societies
Men in the Media - A Review 1980-2001
Men in the Media Today - A Contemporary Study
The Ongoing International Media Debate on Men
Personal, Social and Political Implications
Appendices
References
Index


Authors

JIM R. MACNAMARA is Adjunct Professor in Public Communication at the University of Technology, Sydney, Australia, and is a regular lecturer and speaker on mass media and communication. He has spent more than 25 years working in and with mass media.