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Future Public Health
 
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Future Public Health
Burdens, Challenges and Opportunities
 
 
Palgrave Macmillan
 
 
 
 
 
17 Dec 2008
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£73.00
|Hardback Out of Stock
  
9780230013599
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DescriptionContentsAuthors


Situating public health within its social, environmental and political context, this book provides a realistic analysis of policy frameworks, effective interventions and robust measurement and evaluation. Viewed through psychology, sociology, and political science as well as public health, it creates a compelling vision for public health policy founded on choosing targets and sustaining evaluation in order to improve health status and lessen health inequalities. It examines the idea that public health needs to emancipate itself from three outmoded inclinations. The first is to be overly paternalistic without sufficient emphasis on shared responsibility for health. The second is to fail to sufficiently acknowledge the profound impact of social context on individual behaviour and motivation; and the third is to see public health outcomes as largely the results or externalities of the bad behaviour of others. The book shows the imperative to engage with social marketing to integrate public health advocacy into our market-orientated society and effectively guide people's behaviour, choices and sense of responsibility.
 
 
 


Description


Situating public health within its social, environmental and political context, this book provides a realistic analysis of policy frameworks, effective interventions and robust measurement and evaluation. Viewed through psychology, sociology, and political science as well as public health, it creates a compelling vision for public health policy founded on choosing targets and sustaining evaluation in order to improve health status and lessen health inequalities. It examines the idea that public health needs to emancipate itself from three outmoded inclinations. The first is to be overly paternalistic without sufficient emphasis on shared responsibility for health. The second is to fail to sufficiently acknowledge the profound impact of social context on individual behaviour and motivation; and the third is to see public health outcomes as largely the results or externalities of the bad behaviour of others. The book shows the imperative to engage with social marketing to integrate public health advocacy into our market-orientated society and effectively guide people's behaviour, choices and sense of responsibility.
 
 
 


Contents


Introduction 
PART I: POLICY FRAMEWORKS
Devolution and Public Health Politics in the United Kingdom; S. L. Greer
International Public Health – The Future Place of Primary Care; J. Amery & S. Gillam
Improving Public Health: Balancing Between Poles; S. Atkinson
Social marketing: Putting the Public, not Professionals, at the Heart of Public Health; Don't Rain on my Parade! J. French
PART II: INFLUENCING OUTCOMES
Promoting Healthy Behaviour: Evidence from Psychology; L. Corbett
Embedding Public Health Policy in the Social Context : Sexual Behaviour and Perceptions of Risk; Z. Slote Morris & S. Dawson
In Sickness and in Health? Dynamics of Health, Cohabitation in United Kingdom; M. Karlsson, L. Mayhew & B. Rickayzen
Successful Ageing: A Useful Concept for the Future? Y. Doyle, M. Sherriff & M. McKee
Developing an Index of Capability for Older People: A New Form of Measure for Public Health Interventions?
J. Coast, T. Flynn, I. Grewal, J. Lewis, L. Natarajan, K. Sproston & T. Peters
Recruitment Into Lifestyle Modification Programmes: A Cross-Atlantic Perspective; S. Bhalotra & D. S. Shepard
PART III: EVALUATION AND MEASUREMENT FOR PUBLIC HEALTH
Evaluating the Societal Costs of Potentially Preventable Illnesses: Developing a Common Approach;
G. Lister, R. Fordham, M. Mugford, A. Olukoga, E. Wilson & D. McVey
What Use Has Been Made of Economic Evaluation in Public Health: A Systematic Review of the Literature; D. McDaid & J. Needle
Towards Investment in Public Health: The Emergence of a Burden of Economic Proof; R. Fordham
The Challenges of Developing Cost-effective Public Health Guidance: A NICE Perspective;
K. Chalkidou, A. J. Culyer, H. Naidoo & P. Littlejohns
Conclusion


Authors

SANDRA DAWSON is Professorship of Management and former Director, Judge Business School, University of Cambridge and Master of Sidney Sussex College, Cambridge, UK. She is a Non-Executive Director of Barclays and Oxfam, Chairman of the Executive Steering Committee of the Advanced Institute of Management and a member of The UK-India Round Table. In 2004 she was invested as a Dame Commander of the British Empire in recognition of her contribution to higher education and management research, and in 2006 she was inducted into the International Women's Forum (IWF) Hall of Fame.

ZOE SLOTE MORRIS is Senior Research Associate at the Cambridge University Department of Engineering, UK. She was the Nuffield Fellow in Health Policy at Judge Business School. She is interested applied health policy research, and evaluation in particular.