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How Disruption Brought Order
 
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How Disruption Brought Order
The Story of a Winning Strategy in the World of Advertising
 
 
Palgrave Macmillan
 
 
 
 
 
 
12 Nov 2007
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£22.99
|Hardback In Stock
  
9780230600690
||
 
 
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DescriptionReviewsContentsAuthors

Global advertising icon Jean-Marie Dru shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas and the Apple iPhone became such unqualified successes. A business memoir and a practical guide to harnessing the power of disruption.


Description

Global advertising icon Jean-Marie Dru shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas and the Apple iPhone became such unqualified successes. A business memoir and a practical guide to harnessing the power of disruption.


Reviews

Praise for Jean-Marie Dru's previous book, Disruption:

'Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there.' - Richard Branson, Founder and Chariman of Virgin Group of Companies

Praise for Beyond Disruption, Sunday Times Book of the Week, October 13, 2002:

'I could say I like Beyond Disruption. A lie. I love this book. I can say uneqivocally that no piece of of business writing has ever dovetailed better with my 'disruptive' .....now 'beyond disruptive'.....view of the world. If you don't intend to raise hell, why bother to get up in the morning?' - Tom Peters, author of In Search of Excellence, Thriving on Chaos, Liberation Management, The Circle of Innovation, The Pursuit of WOW, and The Brand You 50, among others

'Having disrupted thinking about brand development, Dru and his colleagues have extended the reach of their Disruption process to advertising, marketing, and even the agency itself. This is thinking that is relevant for the the development of any organazation's strategy.' - James Heskett, Professor Emeritus, Harvard Business School


'You can't do big things in business if you're content with doing things a little better than everyone else. In an era of hyper-competition and non-stop innovation, the most successful competitors are the most disruptive competitors - companies that reshape the sense of what's possible in their industry. In this honest, fast-paced, and endlessly useful book, Jean-Marie Dru, a disruptive thinker who has helped so many great companies redefine their brands and marketing messages, explains how his one-of-a-kind company works - and how his ideas can help you rethink how your company works and wins. Business is too exciting (and too demanding) for business as usual. This book shows you what comes next.' - William C. Taylor, Founding Editor of Fast Company and co-author of Mavericks at Work

'From the CEO down, we live at a time when every organization should be looking at their business in a creative way. If you don't know how to do it, read this book. Jean- Marie Dru gives you the blueprint, and entertains you as well.' - Terry Savage, Executive Chairman, Cannes Lions International Advertising Festival


Contents

PART I: THINKING DIFFERENTLY
The Method (Or why our way of working makes our agency a different kind of company)
The Product (Or why advertising has to change in a world of interactive dominance)
The Media (Or why advertising is entering an era without barriers)
The Agency (Or why the agency of the future will be a cultural laboratory)
PART II: ACTING DIFFERENTLY
Culture (Or how a company culture can become its key competitive asset)
Values (Or how company values that come at no cost have no worth)
Skills (Or how our company has nurtured special skills)
Principles (Or how to create a culture that fosters principles that go against convention)
PART III: BEHAVING DIFFERENTLY
The Advertising Man (Or what Lee Clow can teach others about advertising )
The Brand (Or why companies should think of themselves as brands)


Authors

JEAN-MARIE DRU was appointed President and Chief Executive Officer of TBWA Worldwide in March 2001. He was previously co-founder and Chairman of BDDP Group, which merged with TBWA in 1998. Dru is the author of Disruption: Overturning Conventions and Shaking Up the Marketplace and Beyond Disruption: Changing the Rules in the Marketplace.