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Creating Preschool Television
 
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Creating Preschool Television
A Story of Commerce, Creativity and Curriculum
 
 
Palgrave Macmillan
 
 
 
 
 
24 Feb 2010
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£65.00
|Hardback Print on Demand
  
9780230574403
||
 
 
eBooks ebook on Palgrave Connect ebook available via library subscriptions ebook on ebooks.com 
 
 


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DescriptionContentsAuthors

Around the world small children under six are regularly captivated by programmes produced especially for them by adults who inhabit a distinctive production community. Alongside enduring stalwarts such as Sesame Street, recent arrivals such as Blues Clues, Teletubbies and Bob the Builder have become enduring favourites. The international presence of these series on preschool channels and blocks underlines the phenomenal changes experienced by preschool television in recent years. Focusing on experience in Britain and the US, this book explains how the preschool television sector has shifted from an essentially small localised and economically restricted industry to become a much more complex, commercially-driven global business. Drawing on industry interviews combined with observations, it considers the range of forces that shape the development and creation of contemporary preschool television and examines how those involved in its creation and distribution negotiate the wider commercial, creative and curricular influences that impact production.


Description

Around the world small children under six are regularly captivated by programmes produced especially for them by adults who inhabit a distinctive production community. Alongside enduring stalwarts such as Sesame Street, recent arrivals such as Blues Clues, Teletubbies and Bob the Builder have become enduring favourites. The international presence of these series on preschool channels and blocks underlines the phenomenal changes experienced by preschool television in recent years. Focusing on experience in Britain and the US, this book explains how the preschool television sector has shifted from an essentially small localised and economically restricted industry to become a much more complex, commercially-driven global business. Drawing on industry interviews combined with observations, it considers the range of forces that shape the development and creation of contemporary preschool television and examines how those involved in its creation and distribution negotiate the wider commercial, creative and curricular influences that impact production.


Contents

Acknowledgements
List of Illustrations
Understanding Preschool Television as a Production Ecology
Safe at Home: The Origins of Preschool Television as a Public Service Project 
Growing Up: The Rise of the Global Market in Preschool Programming
Broadcaster Perspectives on Preschool Production
Players in Rights Management and Production
Production Preliminaries - Development and Research
Production Checklists, Rules and Assumptions
In Production
Spinning Off Profits: Ancillary Exploitation and the Power of Retail 
Policy Interventions and the Crisis in Children's Television (co-written with Alessandro D'Arma)
The Bigger Picture: Preschool Television in its Critical and Aesthetic Contexts (co-written with James Walters)
Conclusions and Future Outlook
Notes
Bibliography
Index


Authors

JEANETTE STEEMERS is Professor of Media and Communications at the University of Westminster, UK. Her previous publications include Selling Television: British Television in the Global Marketplace (2004); European Television Industries (2005, with P. Iosifidis and M. Wheeler); and Changing Channels: The Prospects for Television in a Digital World (ed., 1998).