The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
Introduction
1 Key Players
2 Audiences and Advertising
3 Television Programming
4 Making TV on the Broadcast Networks
5 Branded Cable Networks
6 The New Economies of TV Information
Conclusion
Bibliography
Index
MICHAEL CURTIN is the Mellichamp Professor of Global Media in the Department of Film and Media Studies at University of California, Santa Barbara He is the author of Redeeming the Wasteland: Television Documentary and Cold War Politics (Rutgers, 1996) and Playing to the World's Largest Audience: The Globalization of Chinese Film and TV (University of California Press, 2008), and the co-editor, with Lynn Spigel, of 'The Revolution Wasn't Televised: Sixties Television and Social Conflict' (Routledge, 1997) and, with Richard Ohmann, Gage Averill, David Shumway and Elizabeth Traube, of 'Making and Selling Culture' (Wesleyan University Press, 1996).
JANE SHATTUC is Professor of Visual and Media Arts at Emerson College, Boston, USA. She has written primarily about American and European television industries and how their aesthetic and industrial forms relate to class and gender. Her books include: Television, Tabloids, Tears: Fassbinder and Popular Culture (Minneapolis: University of Minnesota Press, 1995) and The Talking Cure: TV Talk Shows and Women (New York: Routledge, 1997). She co-edited Hop on Pop: the Politics and Pleasures of Popular Culture (Durham: Duke University Press, 2002) with Henry Jenkins and Tara McPherson.
Description
The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.
Contents
Introduction
1 Key Players
2 Audiences and Advertising
3 Television Programming
4 Making TV on the Broadcast Networks
5 Branded Cable Networks
6 The New Economies of TV Information
Conclusion
Bibliography
Index
Authors
MICHAEL CURTIN is the Mellichamp Professor of Global Media in the Department of Film and Media Studies at University of California, Santa Barbara He is the author of Redeeming the Wasteland: Television Documentary and Cold War Politics (Rutgers, 1996) and Playing to the World's Largest Audience: The Globalization of Chinese Film and TV (University of California Press, 2008), and the co-editor, with Lynn Spigel, of 'The Revolution Wasn't Televised: Sixties Television and Social Conflict' (Routledge, 1997) and, with Richard Ohmann, Gage Averill, David Shumway and Elizabeth Traube, of 'Making and Selling Culture' (Wesleyan University Press, 1996).
JANE SHATTUC is Professor of Visual and Media Arts at Emerson College, Boston, USA. She has written primarily about American and European television industries and how their aesthetic and industrial forms relate to class and gender. Her books include: Television, Tabloids, Tears: Fassbinder and Popular Culture (Minneapolis: University of Minnesota Press, 1995) and The Talking Cure: TV Talk Shows and Women (New York: Routledge, 1997). She co-edited Hop on Pop: the Politics and Pleasures of Popular Culture (Durham: Duke University Press, 2002) with Henry Jenkins and Tara McPherson.
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