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11 Aug 2010
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£64.00
|Hardback Print on Demand
  
9780230227835
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01 Aug 2014
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£21.99
|Paperback Not Yet Published
  
9781137442222
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eBooks ebook on Palgrave Connect  ebook available via library subscriptions ebook on ebooks.com 
 
 


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DescriptionReviewsContentsAuthors

In recent years, children have become an increasingly important consumer market, and there is growing concern about the 'commercialization' of childhood. This book sheds fresh light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings. The contributions are written both by well-known scholars and emerging researchers, and include studies of the history of children's consumption in the US and in Europe; discussions of new theoretical and methodological approaches to studying children's consumer culture; critical analyses of the practices and strategies of contemporary marketers; sociological accounts of the contexts of children's consumption in the family and the peer group; and culturally-informed analyses of the role of consumption in children's identity formation. Taken together, these studies outline a productive new agenda for research in this field, and provide ways of moving beyond established theories and approaches.


Description

In recent years, children have become an increasingly important consumer market, and there is growing concern about the 'commercialization' of childhood. This book sheds fresh light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings. The contributions are written both by well-known scholars and emerging researchers, and include studies of the history of children's consumption in the US and in Europe; discussions of new theoretical and methodological approaches to studying children's consumer culture; critical analyses of the practices and strategies of contemporary marketers; sociological accounts of the contexts of children's consumption in the family and the peer group; and culturally-informed analyses of the role of consumption in children's identity formation. Taken together, these studies outline a productive new agenda for research in this field, and provide ways of moving beyond established theories and approaches.


Reviews

'Childhood and consumption scholars from all corners will find some reward in perusing this book for intellectual treasure.' - Children & Society
 
'This definitive text is enriching and informative.' - Power and Education
 
"Childhood and Consumer Culture makes evident the vibrancy of studies in this field." - Journal of Consumer Culture


Contents

Introduction; D.Buckingham & V.Tingstad
PART I: HISTORY OF CHILDREN'S CONSUMPTION
Valves of Adult Desire: The Regulation and Incitement of Children's Consumption; G.Cross
Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige leker (Proper Toys); T.Korsvold
The Books That Sing: The Marketing of Children's Phonograph Records, 1890-1930; J.Smith
PART II: THEORY AND METHOD IN RESEARCH ON CHILDREN'S CONSUMPTION
Commercial Enculturation: Moving Beyond Consumer Socialization; D.T.Cook
Subjectivities of the Child Consumer: Beings and Becomings; B.Johansson
Researching Things, Objects and Gendered Consumption in Childhood Studies; C.Mitchell
PART III: PRACTICES OF CONTEMPORARY MARKETERS
Children's Virtual Worlds: The Latest Commercialization of Children's Culture; J.Wasko 
Creating Long-lasting Brand Loyalty – or a Passing 'Craze'? Lessons from a 'Child Classic' in Norway; I.Hagen & Ø.Nakken
The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show; L.Martens
PART IV: SOCIAL CONTEXTS OF CHILDREN'S CONSUMPTION
The Stuff at Mom's House and the Stuff at Dad's House: The Material Consumption of Divorce for Adolescents; C.Collins & M.Janning
The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution; R.Wærdahl
'Those Who Have Less Want More. But Does it Make Them Feel Bad?' Deprivation, Materialism and Self-Esteem in Childhood; A.Nairn, P.Bottomley & J.Ormrod
PART V: CHILDHOOD IDENTITIES AND CONSUMPTION
Branded Selves: How Children Relate to Marketing on a Social Network Site; H.Skaar
'Hello – We're only in the Fifth Grade!!': Children's Rights, Intergenerationality and Constructions of Gender in Public Discourses about Childhood; M.Rysst
'One Meets Through Clothing': The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel; D.Lemish & N.Elias


Authors

DAVID BUCKINGHAM is Professor of Education, and Director of the Centre for the Study of Children, Youth and Media at the Institute of Education, London University, UK; and a Visiting Professor at the Centre for Child Research, NTNU Trondheim, Norway. His research focuses on children and young people's interactions with electronic media, and on media education. Among his most recent publications are Beyond Technology: Children's Learning in the Age of Digital Culture,Global Children, Global Mediaand Youth, Identity and Digital Media.

VEBJØRG TINGSTAD is Associate Professor and Deputy Director at the Norwegian Centre for Child Research, NTNU, Trondheim, Norway. Her research focuses on children's online networking, and on childhood and child culture in contemporary societies.