Palgrave Macmillan Home
Login or Register    Shopping Basket Shopping Basket
Search 
 
 
 
 
 
 
 
03 Dec 2010
|
£30.00
|Hardback Out of Stock
  
9780230241855
||
 
 
eBooks ebook on Palgrave Connect  ebook available via library subscriptions ebook on ebooks.com google eBooks ebook on Waterstones.com 
 
 
 


OrderHelpBox
                                                                                                                                              returns, payment and delivery


DescriptionReviewsContentsAuthors

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.


Description

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.


Reviews

'City Branding – Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium.' - Dr Andres Coca-Stefaniak, Editor-in-Chief, Journal of Town & City Management
 
'This is an important book which gives a tremendous wealth of well-researched insights into the practice of city branding. By drawing upon a range of contributors from diverse theoretical backgrounds, it provides a holistic view and makes a significant contribution to the emerging field of city branding. This book is set to become a must-have for anyone involved in place branding.' - Dr Teemu Moilanen, place branding specialist and author of How to Brand Nations, Cities and Destinations
 
'In a global world, cities are increasingly seeking differentiation through brand strategies. This book not only offers an original approach to city brand theory, but also provides illustrative examples through a showcase of cities across the world as a means to better understand this novel form of branding.' - Dr Edgar Centeno, Monterrey Institute of Technology Mexico; Place Branding and Public Diplomacy Regional Editor for the Americas and the Caribbean


Contents

Preface; K.Dinnie
Foreword; B.Baker
PART I: THEORY
Introduction to the Theory of City Branding; K.Dinnie
Branding the City as an Attractive Place to Live; A.Insch
City Branding and Inward Investment; A.C.Middleton
City Branding and the Tourist Gaze; G.Hospers
City Branding Partnerships; S.van Gelder
City Branding and Stakeholder Management; A.Stevens
Paradoxes of City Branding and Societal Changes; C.Ooi
City Branding through Food Culture – Insights from the Regional Branding Level; R.Tellstrom
City Branding and Sustainable Urbanism; J.Braiterman
Online City Branding; M.Florek
PART II: CASES
Introduction to the Practice of City Branding; K.Dinnie
The City Branding of Accra; A.Ebow Spio
The City Branding of Ahmedabad; S.Nair
Athens City Branding and the 2004 Olympic Games; M.Fola
The City Branding of Barcelona: A Success Story; J.C.Belloso
Chongqing's City Branding – The Role of Graphic Design; F.Lau & A.Leung
Edinburgh City Branding; K.Wardrop
The Hague, International City of Peace and Justice; B.Hulleman & R.Govers
Kuala Lumpur City Branding; G.Musa & T.C.Melewar
Lisbon City Branding; J.Freire
The City Branding of Montevideo; P.Hartmann
New York City Branding; P.Bendel
Paris City Branding; J.Kapferer
Seoul City Branding; K.Y.Kyung
The City Branding of Hong Kong; T.Loo
Strategic Planning Director for China at Mediaedge:cia
Sydney City Branding; G.Parmenter
Tokyo's City Brand; R.Kelts
Wollongong City Branding; G.Kerr


Authors

KEITH DINNIE is one of the world's foremost authorities on place branding, and Academic Editor of the leading Palgrave Macmillan journals Place Branding and Public Diplomacy. His research and consultancy work includes projects conducted on behalf of the Korea Institute for Industrial Policy Studies, Trade Council of Iceland, William Grant & Sons, Euro RSCG advertising agency, Landor Associates, Burson-Marsteller, and Diageo. He is a popular presenter and has delivered workshops and seminars in the United States, United Kingdom, China, Japan, South Korea, Malaysia, Greece, Portugal, Germany, and Iceland. He is the Director of the Centre for City Branding and the Founder of Brand Horizons consultancy