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Sunset in the Land of the Rising Sun
 
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Sunset in the Land of the Rising Sun
Why Japanese Multinational Corporations Will Struggle in the Global Future
 
 
Palgrave Macmillan
 
 
 
 
 
07 May 2010
|
£30.00
|Hardback In Stock
  
9780230252226
||
 
 
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DescriptionReviewsContentsAuthors

Even causal observers will be familiar with the Cherry Blossom or Sakura trees of Japan. When in full bloom, the sight is spectacular. This amazing visual is preceded by several weeks of behind the scenes development as the buds grow. Sadly, from the time of full bloom until the blossoms have all scattered only takes a week or less. In the longer cycle of nations and business, the authors unfortunately see a similar transitory pattern for Japanese Multinational Corporations (MNCs). Japanese companies seemed to be in full bloom in the mid-90s but now show serious signs of losing their standing in the landscape of global players. The authors explain how and why this is happening, but perhaps more importantly, examine what can be done to improve the situation in the future.


Description

Even causal observers will be familiar with the Cherry Blossom or Sakura trees of Japan. When in full bloom, the sight is spectacular. This amazing visual is preceded by several weeks of behind the scenes development as the buds grow. Sadly, from the time of full bloom until the blossoms have all scattered only takes a week or less. In the longer cycle of nations and business, the authors unfortunately see a similar transitory pattern for Japanese Multinational Corporations (MNCs). Japanese companies seemed to be in full bloom in the mid-90s but now show serious signs of losing their standing in the landscape of global players. The authors explain how and why this is happening, but perhaps more importantly, examine what can be done to improve the situation in the future.


Reviews

'Having worked in Japan for the last 30 years, I can say without hesitation that Drs. Black and Morrison are right on the mark in describing the problems Japanese Multinational Corporations face. This book is an essential reference for those seeking global success in today's complex world.' - R. Lon Combs, President, iEnter Japan

'This study serves as a severe warning to Japanese senior executives. We recognize that greater diversity and leadership development is critical to ensuring we have the human resources and leadership talent for our global future.' - Kazuo Tanigawa, Corporate Executive Vice President and Director, Toshiba Corporation

'This book is particularly provocative because the challenges faced by Japanese companies could be experienced by ANY global company that fails to adapt its people and organization capabilities.' - Elliott Nelson, VP Global Learning & Development, Pfizer, inc.


Contents

Where Have All The Flowers Gone?
Follow the Yellow Brick Road, Part 1
Follow the Yellow Brick Road, Part 2
A Brave New World
Curve Ball
Barbarians at the Gate
Water, Water Everywhere, But Not a Drop to Drink
A Tale of Two Cities
The Incredible Shrinking Japan
The Road Ahead
A Cautionary Tale


Authors

DR J. STEWART BLACK is a professor and an Associate Dean of Executive Development Programs at INSEAD. He is a leading instructor and scholar in leadership , change management, globalization, and strategy. He has authored or co-authored more than a dozen books and regularly consults with multinational companies around the world. (Email: stewart.black@insead.edu)

DR ALLEN J. MORRISON is a Professor at INSEAD. His research and teaching interests centre on multinational strategy and global leadership. He has authored or co-authored over 70 articles and case studies, and seven books. He is highly sought after as a consultant and public speaker and works with multinational companies around the world. (Email: allen.morrison@insead.edu)