9780230542921
 
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Harmony Versus Conflict in Asian Business
Managing in a Turbulent Era
 
 
Palgrave Macmillan
 
 
 
17 Oct 2007
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£58.00
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Hardback
 In Stock
 
9780230542921
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DescriptionContentsAuthors terte

Description

A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent business environment. Part one of this book examines how Asian firms endeavour to harmonise their business environment. It considers the concept of harmony and its impact on joint venture performance and the benefit of harmonious interactions between Chinese and foreign firms. The role of trust is explored in terms of knowledge generation and dissemination and how trust is likely to shift over time in international joint alliances. The book reviews how harmonizing processes such as trust-building, communication, leadership, shared goals and commitment differ within the context of the cultural framework of global companies.

Part two focuses on conflict in Asian Business including the relationship between Chinese cultural values and consumers' complaint behaviour. The serious issue of pirated products is considered with a review of the profile and perceptions of buyers of such products. It also looks at the various effects of economic and health crises on marketing activities. This book provides a new framework with which to analyze the competitive potential of business groups in
Asia.


Contents

Introduction; O.Yau & R.Chow
PART I: THE HARMONY PERSPECTIVE
In Search of Harmony; R.Chow & O.Yau
Economic Reform and its Gendered Impacts in China Today; S.Moore& J.Jie Wen
The Road to the Kyoto Protocol: A Harmonious Case of Euro-Chinese Corporate Environmental Behaviour; L.Croft & S.Makino
The Role of Trust in Knowledge Management; L.Leung & K.F. Lau
Trust One's Alliance Partner? Maybe - Maybe Not! Preliminary Results of Recent Research in China; J.Kidd & X.Li
Global Corporate Cultures: Issues of Shared Goals, Communication and Trust - Empirical Evidence from the Japanese, German and American Units of a Multinational Company; P.Yeow & W.Dorow
An Empirical Study on Trust, Commitment, Relationship Quality, and Behavioral Consequences for International Tourist Hotels in Taiwan; C.Su & C.Wang
PART II: THE CONFLICT PERSPECTIVE
The Moderating Effects of Situation Factors on the Relationship between Chinese Cultural Values and Consumers' Complaint Behavior in the Restaurant Setting; S.Cheng & O.Yau
Buyers of Pirated VCD/DVDs in Hong Kong: Their Profile and Perceptions; W.Cheung & G.Prendergast
The Competitive Potential of Asian Business Groups: A Comparative Analysis of Kigyo Shudan and Chaebol; M.Hemmert
SARS versus Asian Financial Crisis; O.Yau, W.Leung, F.Cheung & C.Chow


Authors

OLIVER H.M. YAU is Chair Professor of Marketing and Director of the Unit for Chinese Management Development, Department of Marketing at the City University of Hong Kong. He gained a PhD in marketing from the Management Centre, Bradford University, UK. Professor Yau has been appointed as a visiting or consulting professor by several Universities in mainland China, Australia, Taiwan and the UK. Over the past thirty years of teaching and research he has published over 180 articles in international journals and conferences, as well as three books in Chinese and English. He is currently advisor for the Professional Validation Council of Hong Kong Industries.

RAYMOND P.M.CHOW is Assistant Professor of the School of Business and Administration at the Open University of Hong Kong. He holds an MBA from the University of East Asia, an MSc from the University of London, and a PhD from the City University of Hong Kong. Dr Chow has published several articles in international journals and conferences, and book chapters in both Chinese and English. He has assisted several multinational corporations and also companies in China by conducting surveys and providing consultation and executive training.


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