This is an introductory text on the process of research in business and management. It will enable undergraduate, taught postgraduates and MBA students to develop the skills to carry out rigorous research, using a structured approach to the research process from defining the research question, through the selection of methods, to producing a final report. The authors' style is friendly and supportive, occasionally humorous, and they acknowledge the chaos, uncertainty and sometimes complexity inherent in research projects. Research methodologies are explained with great clarity, relating theory to practice throughout. There is a comprehensive website to accompany this text including both lecturer and student resources.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/maylorblackmon/index.htm
Preface to Lecturers
Preface to Students
Introduction
PART I: DEFINING YOUR RESEARCH
What is Business and Management Research? An Introduction to the Research Process
How Do I Manage the Research Process? A Systematic Approach to Project Management
What Should I Study? Generating and Clarifying Ideas for your Research Project
How Do I Find Information? Using the Library and Internet as Knowledge Resources
PART II: DESIGNING YOUR RESEARCH
Scientist or Ethnographer? Two Models for Designing and Doing Research
Quantitative Research Designs: Using Scientific Methods for Social Measurement
Designing Qualitative Research: Using Ethnographic Methods for Uncovering Social Meaning
Case Studies and Multi-method Design: Integrating Quantitative and Qualitative Research
PART III: DOING YOUR RESEARCH
Doing Field Research: Practical and Ethical Considerations for Conducting Research
Analysing Quantitative Data: Using Simple Statistics
Advanced Quantitative Analysis: Multivariate Analysis
Analysing Qualitative Data: Interpreting Interview and Observational Data
PART IV: DESCRIBING YOUR RESEARCH
Answering Your Research Questions: Interpreting Your Findings and Making Recommendations
Describing Your Research: Writing Up Your Project Report
Closing the Loop: Reflecting On and Learning From Your Research
Bibliography
HARVEY MAYLOR is Lecturer at the School of Management, University of Bath, UK. He is also the author of Project Management, 2nd edition (Pearson).
KATE BLACKMON is Lecturer in Operations Management at the Said Business School, Oxford, UK. She has previously worked at the University of Bath School of Management, the London Business School, and the International Institute for Management Development (IMD) in Lausanne, Switzerland.
Description
This is an introductory text on the process of research in business and management. It will enable undergraduate, taught postgraduates and MBA students to develop the skills to carry out rigorous research, using a structured approach to the research process from defining the research question, through the selection of methods, to producing a final report. The authors' style is friendly and supportive, occasionally humorous, and they acknowledge the chaos, uncertainty and sometimes complexity inherent in research projects. Research methodologies are explained with great clarity, relating theory to practice throughout. There is a comprehensive website to accompany this text including both lecturer and student resources.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/maylorblackmon/index.htm
Contents
Preface to Lecturers
Preface to Students
Introduction
PART I: DEFINING YOUR RESEARCH
What is Business and Management Research? An Introduction to the Research Process
How Do I Manage the Research Process? A Systematic Approach to Project Management
What Should I Study? Generating and Clarifying Ideas for your Research Project
How Do I Find Information? Using the Library and Internet as Knowledge Resources
PART II: DESIGNING YOUR RESEARCH
Scientist or Ethnographer? Two Models for Designing and Doing Research
Quantitative Research Designs: Using Scientific Methods for Social Measurement
Designing Qualitative Research: Using Ethnographic Methods for Uncovering Social Meaning
Case Studies and Multi-method Design: Integrating Quantitative and Qualitative Research
PART III: DOING YOUR RESEARCH
Doing Field Research: Practical and Ethical Considerations for Conducting Research
Analysing Quantitative Data: Using Simple Statistics
Advanced Quantitative Analysis: Multivariate Analysis
Analysing Qualitative Data: Interpreting Interview and Observational Data
PART IV: DESCRIBING YOUR RESEARCH
Answering Your Research Questions: Interpreting Your Findings and Making Recommendations
Describing Your Research: Writing Up Your Project Report
Closing the Loop: Reflecting On and Learning From Your Research
Bibliography
Authors
HARVEY MAYLOR is Lecturer at the School of Management, University of Bath, UK. He is also the author of Project Management, 2nd edition (Pearson).
KATE BLACKMON is Lecturer in Operations Management at the Said Business School, Oxford, UK. She has previously worked at the University of Bath School of Management, the London Business School, and the International Institute for Management Development (IMD) in Lausanne, Switzerland.
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