This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.
'A thought provoking book that gives useful insights about the so-called
new activism. Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way! Meanwhile, the activists themselves will be stimulated into thinking about what they are for, as well as against, to whom they are accountable for their passions and actions, what they intend to put in place of the institutions that they oppose, and how they think the change should be achieved.' - Neil Kinnock, Vice-President of the European Commission and former leader of the Labour Party
Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way!...you can't help wondering if this wouldn't make a useful Christmas present for your local county councillor.' - Accountancy Ireland
'a book every aspiring business leader should read.' - MIS Asia, Asia's leading IT management magazine
E-Campaigning in a Digital Era
The Law and Politics
The Use of Front Groups
The Spinning of the Media
Corporate Lobbying at a Global Level
The Inpact of the Internet
Industry Practitioners
The Political Perspective
The Administration
Political Advertising
Thought Leadership
Trade Associations
Grassroots Lobbying
Lobbying in Different Systems
Co-ordinating a Global Lobbying Effort
How to Counter Protest
Global Restrictions on Lobbying by Corporations
Conclusion
STEVE JOHN and STUART THOMSON work for DLA Upstream and have considerable experience in lobbying and corporate communications.