This book provides an analytical introduction to professional writing for different media. It covers topics from management, journalism to public relations. By using both theory and practice in an accessible way, this book will assist students and professionals to communicate effectively in different written formats. The book covers a broad range of areas of concern for writers, from sentence structure to final delivery copy. It is a compact, comprehensive and up-to-date guide for professional writing, offering valuable tips for both print and electronic media.

'This is one of the best writing guides I have seen ... The overall organisation (both of the book as a whole and within each chapter) is logical, one might even say compelling, in the way that the reader is led through a process, and with every possible question anticipated and answered in the right place. The quality of the information and advice within each chapter is excellent.' John Peck, University of Cardiff

Overview
Setting the Stage for Writing
Analyzing and Managing Information
Object Reasoning
Choosing Style and Presentation
Constructing Sentences
Distributing Information: Paragraphs and Sections
Writing Complete Documents: Reports, Letters, Memos and Email
Promoting: Business Journalism and Advertising
Writing for the Digital Media
Applying for Jobs
References
Bibliography

SKY MARSEN is Lecturer in Applied Linguistics at Victoria University of Wellington, New Zealand. She has international experience in professional writing, in both academic and corporate environments. She has designed and taught courses in communications and writing in Australia, New Zealand and the US. Also, she has worked as a trade journalist, and as technical writing project manager at IBM.