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Public and Professional Writing
 
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Public and Professional Writing
Ethics, Imagination and Rhetoric
 
 
Palgrave Macmillan
 
 
 
 
 
09 Feb 2005
|
£84.00
|Hardback Print on Demand
  
9781403915818
||
 
 
07 Feb 2005
|
£26.50
|Paperback Print on Demand
  
9781403915825
||
 
 
eBooks ebook on Palgrave Connect ebook available via library subscriptions ebook on ebooks.com 
 
 


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DescriptionReviewsContentsAuthors

Public and Professional Writing. offers upper-level undergraduates, graduate students and professional writers and alternative orientation to preparing, writing and reading texts for circulation in the workplace and public space. Arguing that professional writing is ethical practice, which can have significant material impacts on the public domain, Anne Surma calls for an imaginative use of rhetoric. She shows how an ethical, imaginative and rhetorical approach can enable professionals, who often write from positions of relative power, to engage with their readers in ways that can benefit both parties and enhance democratic processes. Expanding the definition of professional writing to include public relations, political, Internet and email communication, and adopting a critical approach, she analyzes current public and professional texts and case study material to demonstrate how writers often miss the mark and how they might write more effectively and equitably.


Description

Public and Professional Writing. offers upper-level undergraduates, graduate students and professional writers and alternative orientation to preparing, writing and reading texts for circulation in the workplace and public space. Arguing that professional writing is ethical practice, which can have significant material impacts on the public domain, Anne Surma calls for an imaginative use of rhetoric. She shows how an ethical, imaginative and rhetorical approach can enable professionals, who often write from positions of relative power, to engage with their readers in ways that can benefit both parties and enhance democratic processes. Expanding the definition of professional writing to include public relations, political, Internet and email communication, and adopting a critical approach, she analyzes current public and professional texts and case study material to demonstrate how writers often miss the mark and how they might write more effectively and equitably.


Reviews

'Surma's broad definition of professional writing (which includes many forms of public writing) and the three-part rubric that she uses to frame her analysis of professional writing practices, are key strengths of this book, along with her approach to ethics and communication and her international perspective.' - Jim Porter, Director of Rhetoric and Writing, Michigan State University


Contents

Acknowledgements
Preface
Introduction
Marking the Space: Writing as Ethical, Imaginative and Rhetorical Praxis
The Struggle to Relate: Writers and Readers of Corporate and Public Documents
Public Information: Up For Debate or Up For Sale?: Writing via the Internet
Challenging Unreliable Narrators: Writing and Public Relations
Being Professional by Email: Who/How Are you?
Notes
References
Index


Authors

ANNE SURMA is Lecturer in English and Professional Writing, School of Arts, Murdoch University, Perth, Western Australia. She has also worked as an editor and writing consultant in the commercial sector.